Agency Network: 
April 2008

Print advertisment created by Miami Ad School, United States for Kingsford, within the category: House, Garden.

Throw bigger parties. Kingsford. Long lasting coals.

Advertising School: Miami Ad School, New York, USA
Creative Director: Stephen Lundberg
Art Director / Illustrator: José Brugos
Copywriter: Kent Koren

Comments (11)

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Highest Rated

heresjonny's picture
Activity Score 21


unaquestionediali's picture
Activity Score 484

whales are not that big...
i never heard about grilled whale...

Gina C.'s picture
Gina C.
Activity Score 14

There's no excuses for lacking of information nowadays. Just google grilled whale and you'll find it.
Anyway, i think what they are tryin' to say here (lookin' to the whole campaign) has nothing to do with vindication to whale hunting, but to recall the prehistoric times when they used to go out and hunt monsters. Something you can do without the worry of wasting meat, as the charcoal last longer.
Loved the illustrations. The mammoth is my favorite one!

rebelscum's picture
Activity Score 2110

Holy shit.
You really think it's a good idea to advocate harpooning an endangered species in the name of backyard parties?


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

chinaski's picture
Activity Score 951

F**k you Kingsford I'd say.
Shove your parties up your a**.

7heavenmetal's picture
Activity Score 28

Show must go on Miami Ad School, Greetings and cheers!!!
Keep Rockin'

doworkson's picture
Activity Score 242

yeah and people dont go to parties for the whale meat, they go for the booze.

Sally_Bison's picture
Activity Score 82

these are REALLY terrible. i don't get what's going on, why I should care, or what the hell it has to do with charcoal.

funky_frogii's picture
Activity Score 2538

amazing..........nice work......

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Inverted's picture
Activity Score 193

alittle bit better than the one with the giant "bird", you actualt get the hunting point faster, and dont have to bring out your binoculars to understand the details. However the photoshop work still looks like someone just got their first pair of scissors and stayed up all night cutting out ships and sailors from their european history book.

Its bad, and does not realy show the benefit of the coal itself, and the line "Throw bigger parties" comes across even worse as you now dont even have tents to imagine them dancing around in.

heresjonny's picture
Activity Score 21


mevsimsizlik's picture
Activity Score 5

horrible!!!! >:/