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Pterodon

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Miami Ad School, United States for Kingsford, within the category: House, Garden.

Caption

Throw bigger parties. Kingsford. Long lasting coals.

Advertising School: Miami Ad School, New York, USA
Creative Director: Stephen Lundberg
Art Director / Illustrator: José Brugos
Copywriter: Kent Koren
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Wordnerd's picture

What is that??

Wordnerd
Activity Score 6692
Copywriter
reject_subject's picture

don't get it....

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
Wordnerd's picture

ok it's about putting giant animals on the grill. but why the hell does it look like shit on each?

Wordnerd
Activity Score 6692
Copywriter
Chris's picture

is the dinosaur flying or on the ground?

Chris
Activity Score 1935
Art Director
bauer's picture

look at the shadow on the sand! got it?

bauer
Activity Score 126
Jumo's picture

The shadow on the sand is false !! Can't be ON the camp-site because the sun is low (c'est comme ça qu'on dit ?) : look at the shadows of the peoples and others trucs : there are long. The pterodactyle's shadow can't be IN the visual.

— Jumo

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

creativewannabe's picture

is the idea about being able to grill for a long time because the coals are long-lasting? if it is, using giant animals does not explain the product benefit.

creativewannabe
Activity Score 81
bauer's picture

I think it does, a giant animal would take a long time to grill.
That doesn't mean I like the idea.

bauer
Activity Score 126
rula's picture

si nadie la entendió esporque es una mala idea. creo

rula
Activity Score 101
Copywriter at Unitas RNL
yazar's picture

it's all about "coal" ... stone age...

yazar
Activity Score 56
jr.copywriter / istanbul
johnnyMi's picture

I don't think this is hard to understand.
You have coals that last longer, so you go for bigger meats.
Actually i like this campaign a lot.
This one i like less than the others anyway.

johnnyMi
Activity Score 9
JWT
unaquestionediali's picture

hot wings???

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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7heavenmetal's picture

paren con las "huevadas". That is fresh and I enjoy to much gentlemen. If you don't have to say something constructive and clear so you must to shut up

7heavenmetal
Activity Score 28
Copywriter at Publicis Quito
iT-iS-i's picture

What are you trying too saaayyy?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

pankajadsoftheworld's picture

this campaign rocks, very good thinking ,,,,,keep it up hats offffff

pankajadsoftheworld
Activity Score 433
Illustrator
Sally_Bison's picture

these are REALLY terrible. i don't get what's going on, why I should care, or what the hell it has to do with charcoal.
boo.

Sally_Bison
Activity Score 82
Freelance Art Director
Gina C.'s picture

If don't care so why do you comment then?
Lovely campaign. Hats off, guys

Gina C.
Activity Score 14
Copywriter
Inverted's picture

that is just bad bad bad photoshop... Those skewed tiny humans trying to bring him down look as fake as Paris Hilton, and the blood kinda trinkles and looks more like dirt on the lense than actual wounds...

The copy line "Throw bigger parties", falls completely flat as there is NO impression theres are party going on anywhere. With a line like "Hunt bigger meat", they would at least get the point across much faster. At the very least they would have saved me a few seconds studying the photo looking for cavemen in pointy hats, dancing naked aroung a great big bonfire.

Dumb, weak, booring, ugly and stupid... this just stinks from here to there.

Inverted
Activity Score 193
Westerdals
Skymonio's picture

I don't get I...
You fail : But thanks for trying ;)

C'est grâce a ce genre de pub que l'on voit la qualité d'autres ^^

Skymonio
simon.gross's picture

Yeah, it's ok. I don't love it. Find the idea of killing big animals a bit of a turn-off. My CD's always bangin' on about "appetite appeal" for food/food related products. I think this fails in that regard.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
heresjonny's picture

I don't know what you guys r looking at, but i look at this and love it.
The mammoth is my favorite.
Well done, boys.

heresjonny
Activity Score 21
TBWA
swee2's picture

why is it flying and the people on it????? bad photoshop,,,

swee2
Activity Score 12
bangalore
adgourmet's picture

very good!

adgourmet
Activity Score 81
Creative
radvertising's picture
radvertising
Activity Score 2
Art Director
Wordnerd's picture

good point. and agree - these were awesome

Wordnerd
Activity Score 6692
Copywriter
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