Agency Network: 
April 2008

Print advertisment created by Miami Ad School, United States for Kingsford, within the category: House, Garden.

Throw bigger parties. Kingsford. Long lasting coals.

Advertising School: Miami Ad School, New York, USA
Creative Director: Stephen Lundberg
Art Director / Illustrator: José Brugos
Copywriter: Kent Koren

Comments (15)

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johnnyMi's picture
Activity Score 9

I think this is a great art direction.
Nice strategy, too.

Jumo's picture
Activity Score 592

The best of three, if the men had been with theyre normal size.
Good art dir too.

— Jumo

Art Director FP7 Morocco

totalcrap's picture
Activity Score 34

Like the art direction a lot. Have to admit I'm a little put off by the blood in the snow and the use of the whale in the other execution, though. Not sure all BBQ enthusiasts are necessarily hunting enthusiasts as well.

Sally_Bison's picture
Activity Score 82

these are REALLY terrible. i don't get what's going on, why I should care, or what the hell it has to do with charcoal.

Gina C.'s picture
Gina C.
Activity Score 14

Really impressive for a student work.
Loved this elephant. ;)

andreis's picture
Activity Score 285

funny and good art direction


Inverted's picture
Activity Score 193

I cant belive what i am reading... this art direction sucks utterly! In terms of art, the Whale one was by far the best. This is sooooo bad...

As for the idea, it still sucks. I can still not see a single bottle og tequila, og any form of entertainment involving hot underdressed college students trying to pay for their education. So where is the party?

oscarpola's picture
Activity Score 470

Really awful, i doesn´t make any sense and the art really sucks

heresjonny's picture
Activity Score 21 it!

iT-iS-i's picture
Activity Score 1721

Thought I'd be the only one to comment about the art, that mammoth just looks wrong and the link with the charcoal, parties and above scenario makes a little sense, but is not strong enough, creative work strives to solve problems, this bit of creative blight here, is a problem...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

thyagoresende's picture
Activity Score 48

Ok, about the collage: the fur could have used more fur brushes and a better selection work, using linear burn (since the background is white). And most important: You shouldn't paste a image (ie. mammoth) without using some blur in its borders. Unless you want an effect like a sticker or something. That's because eyes or cameras cannot focus at the same time in 2 objects (ie. mammoth and snow ground) that are distant from each other, so even focusing on the background or the front object you need to use the blur tool. Just a little bit at the borders of the mammoth, and that's the way to go.

ps: I would instantly hate this brand, because of this ad. Watching mammoths getting killed brings to my mind the sad story in Ice Age, where Manny remember his dead parents, hunted by men. In fact, even eating lots of meat, I'm hypocrite just like most people (your target: bbq charcoal buying people) and don't like watching animals getting killed at all. Specially in advertising.

adgourmet's picture
Activity Score 81


kudos mate!! keep the good work!!

EGGO's picture
Activity Score 354

Took me a bit, but when I got it I liked it.

You have to hate advertising in order to truly love it.

Underdose's picture
Activity Score 134


Guest's picture

You people must be really dumb.

This is excellent.