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Jasmine

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by McCann, Thailand for King's Stella, within the category: House, Garden.

Caption

Flower Power

Advertising Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Theerapol Koomsorn, Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit
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Highest Rated

Anonymous Author's picture

Great image. Mixed message.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jackmancer2017's picture

Lovely. Maybe it would have worked better with a background that wasn't black but I really like it.

jackmancer2017
Guest's picture

Good effect, bad concept. The product is "trying" to hide something that stinks... the result is the mix of bad scents and flowers... in my mind, this generates a smell is even worst...
The background contributes to this sensation.

Guest
CommandZ's picture

Yes seems to be a question of cover up vs eradicate. NIce image, bad strategy.

CommandZ
Activity Score 2498
Creative Director
Guest's picture

I'm liking what Jack is saying up there I like it as well but I wonder how it would look if the background wasn't black maybe a better choice :)

Guest
F.Abboud's picture

@Guest: I agree with you from an "interpretational" point of view. But as a normal reader of a publication, 1 of that mass audience targeted, would I be thinking of it and over analyzes it that much? I don't think so; I think it works; it is simple and delivers the message. I see this one as the best of all three and I agree with Jack on the black background part

F.Abboud
Activity Score 218
Planner
Anonymous Author's picture

Great image. Mixed message.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shaun1800's picture

Would have worked better as a TV ad showing the flower eating the cigar. As it stands it looks like the flower is smoking and it doesn't really work.

shaun1800
Activity Score 293
Copywriter
Dzsoi's picture

lol thought EXACTLY the same!!! Concept is nice but very hard to express on a printed ad.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
himanshu prabhakar's picture

Awesome!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Wow, a smoking flower.... And what's that small thing near the right down corner? Bad strategy indeed.

Guest
gbl's picture

Yeah, this one works better. Agree about changing the background. The black reinforces a "dark/weird connotation".

gbl
Activity Score 451
Copy
pneuburg's picture

I like the concept. Execution could have been better. To answer the above comment "what's that small thing ...", it's the product they're advertising–spray air freshen container.

pneuburg
Activity Score 251
Creative Director |

pjn

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