Advertisement
Agency Network: 
Published/Aired: 
April 2013
King Khalid Foundation Print Ad -  Can't Be Covered

Description

The first women's abuse ad to ever run in Saudi Arabia.

Print advertisement created by Ogilvy, Saudi Arabia for King Khalid Foundation, within the category: Public Interest, NGO.

Caption

Some things can't be covered. Fighting women's abuse together.

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Log in or register to post comments

Highest Rated

blakspyder's picture

Religion has nothing to do with abuse. You missed the point of the ad.

blakspyder
Activity Score 2
manzoordesign's picture

like it

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Naser_K's picture

عين الحقيقة

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

yasserhum's picture

Good job

yasserhum
Activity Score 2
Art Director at LogoFeel |

- Yasser Alhumaikani

certaintly's picture

i thought it was boring. and it seems she's doing a pretty good job of covering it. i think the message should say something else

*edit: like, "dont let religion hide abuse" or "dont hide behind religion" or IDK.
but a different message or a different product or both is needed for this execution, which is good in and of itself.

certaintly
Activity Score 3994
blakspyder's picture

Religion has nothing to do with abuse. You missed the point of the ad.

blakspyder
Activity Score 2
timesashes's picture

I'd prefer the original msg.

timesashes
Activity Score 77
kleenex's picture

not bad.

kleenex
Activity Score 51126
Web Designer/Developer
Andrej Troha's picture

Hard hitting brilliance.

Andrej Troha
Activity Score 613
salil.sharma's picture

Awesome job ! very simple & creative.

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

riyelam's picture

Only 1 question... shouldn't the eye be bruised as well ?

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
wedobetter's picture

Great Idea. The first in Saudi Arabia.

wedobetter
Activity Score 3
Graphic Designer at Senior Graphic Designer
yelena's picture

impressed :))

yelena
Activity Score 4

Yelena

Hibon's picture

very nice idea...

Hibon
Activity Score 3734

Simple ideas are the best !

darkknight116's picture

powerful ad. beautifully understated. nice job

darkknight116
Activity Score 30
Creative Director
andylefty's picture

good stuff.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pencilhead's picture

nice one

pencilhead
Activity Score 231
Art Director
Featured Content

Latest Collections

Advertisement