Can't Be Covered
Description
The first women's abuse ad to ever run in Saudi Arabia.
Print advertisement created by Ogilvy, Saudi Arabia for King Khalid Foundation, within the category: Public Interest, NGO.
Some things can't be covered. Fighting women's abuse together.
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Highest Rated
Religion has nothing to do with abuse. You missed the point of the ad.
like it
"creativity is what I think in every moment of my life"
www.facebook.com/manzoordsign I www.behance.net/manzoordesign
i thought it was boring. and it seems she's doing a pretty good job of covering it. i think the message should say something else
*edit: like, "dont let religion hide abuse" or "dont hide behind religion" or IDK.
but a different message or a different product or both is needed for this execution, which is good in and of itself.
Religion has nothing to do with abuse. You missed the point of the ad.
Awesome job ! very simple & creative.
Designer Don't Do Different Things
They Do Things Differently
Only 1 question... shouldn't the eye be bruised as well ?
Great Idea. The first in Saudi Arabia.
good stuff.
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