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Weaker sex

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Thielen Designs, United States for Kinesio, within the category: Personal Accessories.

Caption

Ensure you're never called the "weaker sex."

Advertising Agency: Thielen Designs
Creative Director / Art Director: Tony Thielen
Copywriter: Jacqui Garcia
Photographer: Cel Jarvis
Photo Composite & Retouching: Tony Thielen
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Guest's picture

le falta un poco de culo a la mina, una lastima

Guest
bknowlden's picture

nice art direction and lines, but let's be honest, kenesio tape is a creative's dream product. a product that helps rapidly increase muscle recovery for aggressive athletes? could've been some great creative...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

I, too think a stronger campaign could have come out of this product. sure, the ads look nice and they aroused my curiosity but they didn't exactly tell me what this was about. they didn't make a promise that got me to say "oh fuck, I need to find out more" ...

Guest
Guest's picture

the art direction hurts my eyes. it looks like spec work, besides.

Guest
Guest's picture

看上去视觉冲击力挺大的,效果做得很到位,我很喜欢~

Guest
Spinnaker's picture

Good campaign.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Emran Hayat's picture

like the visual.. but really dnt get the copy

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

krautland's picture

I went to their website and guess what there was a link called "2009 Ad Campaign." of course the work shown there was quite a ways different from what we see here. so is this a scam campaign? a vanity piece done for award shows? and if so is this really the best this creative could have come up with?

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

i'm pretty sure they're spec ads done for his book.

Guest
swamijivanutsav's picture

kool idea

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

Boxey's picture

Ensure you never write the weaker line.

Boxey
Activity Score 8879
Melaleuca In-House
Good Blood's picture

I so agree that this is a dream product to work with.

Good Blood
Activity Score 43
Copywriter
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