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Bookshelf

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by AdHouse, United States for Kindle, within the category: Electronics, Technology.

Advertising School: Adhouse NYC, USA
Teacher: Kevin Doyle
Art Director / Illustrator: Derek Love
Copywriter: Kristopher Blake
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Guest's picture

If it wasn't for the "books suck" part, I would like this a lot more.

Guest
Guest's picture

you are late! HAHAHAHAHA
This campaign is already in Brazil.

Guest
Guest's picture

Link?

Guest
Guest's picture

No link?

Me like!

Guest
Guest's picture

Ok. Look This!

http://guerra.carbonmade.com/projects/55937#14

The translation is: "Reading can be dangerous".

Similar Ads! Almost identical

Guest
superfel's picture

Like it, simple, very fun!!

superfel
Activity Score 51
Copywriter at MAYO DRAFT/FCB
sirvan's picture

No.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

embarrassing.

Guest
Guest's picture

Why? Can't think of somthing better?
You don't have to be.
This is quite a good little campaign.

Guest
Guest's picture

The only problem with this is the "books suck" thing
according to many kindle reviews people reccommend using kindle AND books. So i think that this just makes them sound pompous. And i hear the kindle is not that good.

Guest
Guest's picture

Not as good as 'paper cut'.
But, better than 'bus'.

Guest
My_friend_Goo's picture

LOOOVE IT

However i don't agree, I don't think books suck, i like books, but this is good solid and creative advertising

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
NastyJester's picture

Nah, it's not doing it for me. "Books suck" is a terrible strapline. Shame, because I love the illustrations and the idea of books killing you.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Hold on a minute, to all you people who think this is great
These Creatives are handed a brief to advertise a somewhat...revolutionary piece of Technology, that helps saves wood being used for paper, un-necessary printing, backlight made for easy reading, adjusting type size for better visibility, store as many books as you could need, so on and so on

AND THEY COME UP WITH YOU MAY GET PAPER CUTS FROM BOOKS, AND THE OTHER SHIT......DON'T GIVE THE CLIENT THERE MONEY BACK, I WANT IT BACK FOR COMPENSATION!!!

Guest
NastyJester's picture

Good Lord, the guest is right!

NastyJester
Activity Score 740
Copywriter
Guest's picture

The paper cut one is nice. But I think they should've stayed with the 10.2 oz angle. Not having to deal with books taking up space and hauling them around is a more motivating factor to at least check this out.

Guest
Guest's picture

Very true the 10.2oz would have better way. Cute illustrations but some how it doesn'e work... Could be better, if it was made in the relation of weight.... The guest is right...

Guest
cvchitale's picture

wont go well with people like me who like to read books n not e-books.

cvchitale
Activity Score 1418
Copywriter
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