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Agency Network: 
Published/Aired: 
July 2012
Kinderhilfe West Afrika Children's Aid Print Ad -  Knitted Food

Description

Print advertisement created by FCB, Australia for Kinderhilfe West Afrika Children's Aid, within the category: Public Interest, NGO.

Caption

For a humane living children need clothes as well food.

Advertising Agency: Draftfcb, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Florian Schwab
Copywriter: Armin Winkler
Art Director: Daniel Senitschnig
Photographer: Georg Schnellnberger
Illustrator: Julia Müller-Maenher
Account Managers: Sonia Semaan, Michael Mesaric
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jackblack's picture

Weak insight.

jackblack
Activity Score 2357
Art Director
kleenex's picture

nice looking fruit.

kleenex
Activity Score 51166
Web Designer/Developer
koloredglasses's picture

Very weak and forced

koloredglasses
Activity Score 10
Copywriter at Leo Burnett
shahidali's picture

Bringing clothes and foods in one object can be described as an answer to the quiz game. The objective, I presume is to portray the necessity of clothes and foods for children. The copy is connecting in a playful manner in this case and does not carry the ethos that an appealing ad should contain.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

CasP's picture

Herk

CasP
Activity Score 177
Copywriter
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