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Monster, 1

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Ogilvy, Costa Rica for Kimberly-Clark, within the category: Health.

Caption

Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.

Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez
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Highest Rated

Dzsoi's picture

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

had enough, Ivan.....!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

ivan's picture

I know, but the agency asked me to post it, because they claim plagiarism from this campaign.
http://adsoftheworld.com/media/print/secretaria_estadual_da_saude_mons...

Don't know.., seems to me the idea has been around for a while.

ivan
Creative Director at Ads of the World
atb2005's picture

I agree with them. Maybe the other agency (Matriz?) did crib the idea.. I believe their ads were published a month later, correct? This is not nice..

I like Ogilvy's campaign more.

On a different note, I don't think that you should stop posting "hand painted" ads! Just because this concept has been around for years doesn't mean we should shelve it.

atb2005
Activity Score 13557
sirvan's picture

Agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

cosybay's picture

Another 'Monster Hand' print launched in Singapore Jun 2009

http://www.media.asia/searcharticle/2009_06/HPB-launches-swine-flu-dri...

cosybay
Activity Score 45
Art Director |

MH

atb2005's picture

That doesn't look like hand painting .

atb2005
Activity Score 13557
Dzsoi's picture

The more original, outstanding an ad, the more angry I get when I see it copied. About this issue I don't feel unbearable frustration.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

Its a fight between Rodrigo Piedra and Fescher Neoilustração!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

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