The Great Wave of Kikkoman

Agency Network: 
August 2008

Print advertisment created by Scholz & Friends, Sweden for Kikkoman, within the category: Food.

Culinary art from Japan.

Advertising Agency: Scholz & Friends Stockholm, Sweden
Art Director: Yasin Lekorchi
Art Director assistant: Marcus Lundqvist
Copywriter: Karin Drangel
Account Director: Kay Höök
Photographer / Digital Retouching: Sven Prim

Comments (20)

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eject's picture
Activity Score 69


Crisp One's picture
Crisp One
Activity Score 2005

its a play on famous Asian art tied in with a well known Asian brand

miko1aj's picture
Activity Score 3086

Kanagawa. The great wave.

darojobe's picture
Activity Score 36

ooh. thank you for enlightening us

Crisp One's picture
Crisp One
Activity Score 2005

not to be confused with The Great Cow-a-Bunga

miko1aj's picture
Activity Score 3086

hmm. What a comment.

pscs's picture
Activity Score 440

the glass bottle is a container soyasauce is dispensed from.

Kikkoman is probably the most famous soyasauce maker in japan.

The wave is from ancient japanese paintaings -- they paint the waves of the seas looking like that.

You ppl must eat sushi to understand this lol

capywriter's picture
Activity Score 5509

I get the idea, except that I don't find that wave so typical ancient Japanese... Looks like an average wave to me. That's why I can't find the 'art aspect' of the ad.
Actually thought it was referring to a tsunami.

alvinpck's picture
Activity Score 1467

This is quite good. Clean art.


anne_one's picture
Activity Score 152

que passo!!!!!!!!!!!!!!!!!!!!!!!

the Pun-isher's picture
the Pun-isher
Activity Score 228

This coooool.
I think it's inspired by an old japanese painting of a tidal wave with mount fuji in the background.

primo_susto's picture
Activity Score 440

this is a VERY good one, LOVE IT.... clean, fresh, artistic, to the point, great photoshop (or else) work, good pic, classy... have it ALL

STRTLRS's picture
Activity Score 1601

I think, therefore... yeah.

CGilb09's picture
Activity Score 572

I love it! But you would have to be aware of that style of Japanese art to really get it-- which I don't think many people are. My parents just happened to randomly have a painting like that in our house growing up, go figure, haha.

Tweet tweet: @ThisAbility

darojobe's picture
Activity Score 36

the original art is by hokusai

i really liked it, but it needs a person who knows hokusai and his art to appreciate it

PahaKeisari's picture
Activity Score 15

Great Scandinavian art direction! Clean and simple! Good work, I wonder what Freud would find from the waves... At least I found some childhood nightmares ;P lol

Texnartist's picture
Activity Score 225

It is a nice nod if you know the original art piece, but if you don't what does say?

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••

Guest's picture

I saw a great ad in DenDen town (its the tech centre in Osaka, like Akihabara in Tokyo)
where one shop had a large poster in the window of a wave of computers & technology,
also making a funny reference to the Hokusai painting...
Someone also did a wave of bunnies playing on the same visual gag:

its not an obscure reference at all, almost akin to referencing a picasso painting no?

Guest's picture

i dont know creative heart...what does it say to you?

i would imagine an image of a wave like this always says something primal regardless of the reference.

Guest's picture