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The Great Wave of Kikkoman

Agency Network: 
Published/Aired: 
August 2008
Kikkoman Print Ad -  The Great Wave of Kikkoman

Description

Print advertisement created by Scholz & Friends, Sweden for Kikkoman, within the category: Food.

Caption

Culinary art from Japan.

Advertising Agency: Scholz & Friends Stockholm, Sweden
Art Director: Yasin Lekorchi
Art Director assistant: Marcus Lundqvist
Copywriter: Karin Drangel
Account Director: Kay Höök
Photographer / Digital Retouching: Sven Prim
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eject's picture

??

eject
Activity Score 69
Crisp One's picture

its a play on famous Asian art tied in with a well known Asian brand

Crisp One
Activity Score 2005
Other at New York
miko1aj's picture

Kanagawa. The great wave.

miko1aj
Activity Score 3086
darojobe's picture

ooh. thank you for enlightening us

darojobe
Activity Score 36
advertising |

HA HA HA HA HAHA HAHA wtf.

Crisp One's picture

not to be confused with The Great Cow-a-Bunga

Crisp One
Activity Score 2005
Other at New York
miko1aj's picture

hmm. What a comment.

miko1aj
Activity Score 3086
pscs's picture

the glass bottle is a container soyasauce is dispensed from.

Kikkoman is probably the most famous soyasauce maker in japan.

The wave is from ancient japanese paintaings -- they paint the waves of the seas looking like that.

You ppl must eat sushi to understand this lol

pscs
Activity Score 440
SAC
capywriter's picture

I get the idea, except that I don't find that wave so typical ancient Japanese... Looks like an average wave to me. That's why I can't find the 'art aspect' of the ad.
Actually thought it was referring to a tsunami.

capywriter
Activity Score 5512
Copywriter at Freelance
alvinpck's picture

This is quite good. Clean art.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
anne_one's picture

que passo!!!!!!!!!!!!!!!!!!!!!!!

anne_one
Activity Score 152
the Pun-isher's picture

This coooool.
I think it's inspired by an old japanese painting of a tidal wave with mount fuji in the background.
Tight.

the Pun-isher
Activity Score 228
all brand no flakes
primo_susto's picture

this is a VERY good one, LOVE IT.... clean, fresh, artistic, to the point, great photoshop (or else) work, good pic, classy... have it ALL

primo_susto
Activity Score 440
Graphic Designer
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

CGilb09's picture

I love it! But you would have to be aware of that style of Japanese art to really get it-- which I don't think many people are. My parents just happened to randomly have a painting like that in our house growing up, go figure, haha.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

darojobe's picture

the original art is by hokusai

i really liked it, but it needs a person who knows hokusai and his art to appreciate it

darojobe
Activity Score 36
advertising |

HA HA HA HA HAHA HAHA wtf.

PahaKeisari's picture

Great Scandinavian art direction! Clean and simple! Good work, I wonder what Freud would find from the waves... At least I found some childhood nightmares ;P lol

PahaKeisari
Activity Score 15
Art Director / pH Negative
Texnartist's picture

It is a nice nod if you know the original art piece, but if you don't what does say?

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Guest's picture

I saw a great ad in DenDen town (its the tech centre in Osaka, like Akihabara in Tokyo)
where one shop had a large poster in the window of a wave of computers & technology,
also making a funny reference to the Hokusai painting...
Someone also did a wave of bunnies playing on the same visual gag:
http://www.designflavr.com/Uprisings-Kozyndan-i255/

its not an obscure reference at all, almost akin to referencing a picasso painting no?

Guest
Guest's picture

i dont know creative heart...what does it say to you?

i would imagine an image of a wave like this always says something primal regardless of the reference.

Guest
Guest's picture
Guest
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