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Print Happiness, 3

Campaign
Agency Network: 
Published/Aired: 
December 2013

Description

An exclusive 3D printed toy shop to create Christmas presents for vulnerable children. Open to all from Friday 13th December to Wednesday 18th December, ‘Print Happiness’ will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day. Six state-of-the-art Ultimaker 3D printers will create the toys live at the bustling Soho site in London. To print a toy, members of the public simply need to make a text donation of £5 to a specific number, and select the toy design of their choice.

Print advertisement created by BBDO, United Kingdom for Kids Company, within the category: Public Interest, NGO.

Caption

3D print a present for a neglected child this Christmas.

Advertising Agency: AMV BBDO, London, UK
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Executive Creative Directors: Adrian Rossi, Alex Grieve
Designer / Illustrator: Mario Kerkstra
Planner: Louise Nolder
Account: James Walker-Smith, Jane English, Rachel Watson, Francesca Warner
Innovation team: Gregory Roekens, James Rowley
Art Producer: Sophie Hector
TV Producer: Rebecca Holt
Digital Production team: Stephen Bond, David Blanar, Maebh Kelly
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Highest Rated

ironman1979's picture

Let's wait for the video case ;)

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

61designstreet's picture

ok Type

61designstreet
Activity Score 247
Web Designer/Developer |

www.61designstreet.com

ironman1979's picture

Let's wait for the video case ;)

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

faissalo's picture

Nice. Toys could've been something more relative to the line, something to do with love and happiness as opposed to just any toy. Perhaps a teddy with arms wide open for an inviting hug and a big smile. Toys that indicate love.

faissalo
Activity Score 728
Art Director |

Nice init

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