Comments (21)

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bknowlden's picture
Activity Score 3647

Nice execution, but this is student-level thinking (which has been done many times already).

simpsonson's picture
Activity Score 136

although i´m not sure where i think this one may get some medals... and i met some great students so far...

brandsurgeon's picture
Activity Score 693



Most times, worst enemies used to be best friends...'s picture
Activity Score 1021

nice picture, but i don't get it.

brandsurgeon's picture
Activity Score 693

Check out the clothing, the hairstyles, the setting... the general sepia quality look of the picture. That's the idea behind it. Then check out the connection with the line. Understand it now?


Most times, worst enemies used to be best friends...

Davosk's picture
Activity Score 4815

I don't know what the brand is, is it washing powder. Anyway the curtain is definitely 70's.

whatsamatta's picture
Activity Score 18

Ace is the spanish brand used by Tide Detergent. (Hence the similarities in logo).

purplesimon's picture
Activity Score 473

Ace, in the UK, is a type of bleach that you put in your washing machine to keep whites white.

I thought it was for that, in which case it works for me.

copycomoelcopi's picture
Activity Score 822

"cute" idea…

dfish's picture
Activity Score 14

It would be better if the kid weren't eating and getting messy. The product doesn't ward off dirt, right? It makes things clean after they get dirty. So I think it would be less confusing if it was an old photograh with one item of clothing that is stark white.

andysceptic's picture
Activity Score 22

it seems that's exactly what they have done. yes?

creative synergy's picture
creative synergy
Activity Score 4

like it..

Dick Huges's picture
Dick Huges
Activity Score 937

this have been done so many times is not even fun to comment.

brandsurgeon's picture
Activity Score 693

Dick, I'm sure if you researched the "most-est" original-looking ideas, you'd find that there really is nothing new under the sun.


Most times, worst enemies used to be best friends...

esotericusername's picture
Activity Score 313

You're probably right. Let's quit trying to create and form an archive catalog. When the client needs an idea, we can just look one up and rush it to production...Don't be such a hack.

brandsurgeon's picture
Activity Score 693

Listen, has this ever happened to you? You think up a perfectly "brilliant" idea which gives you goose pimples from just thinking about it, and you proceed to execution... only for someone to tell you its been done b4 and you honestly truly thought it was YOUR original idea.

It's not bad saying that an idea has been used before... but there's nothing wrong in commenting on the quality of the direction the idea took... for which I think, this is nice.


Most times, worst enemies used to be best friends...

Tapper's picture
Activity Score 490

I thought it was drawing attention to the after effects of Chernobyl.

Strip. Strip. Strip.

A. J. SMITH's picture
Activity Score 2822

Bad taste.

You should think before you post.


Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Great execution. Subtle.

osboy's picture

Muy buena..

axay55's picture

in 1959 they used to wash only their napkins.