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Stigset's picture

Woah ! this is some bad retouching. It looks like a mock up.

Stigset
Activity Score 1454
Art Director
tipptapp's picture

wtf!?!?!?!?!?!?!
Besides the completly bad art direction, why should someone buy a touran to kidnap an elephant?
Have I mentioned the bad art direction?

Oh, the art direction is a desaster!

PS. the art direction is probably the worst I've ever seen!

tipptapp
Activity Score 133
Copywriter
esotericusername's picture

bad art direction.

esotericusername
Activity Score 313
Art Director
erhanali's picture

Very sharp idea, weak execution.

www.copybreaks.blogspot.com

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

joelapompe's picture

I'm not sure I get the idea. Could someone explain it to me?
Because it's hard to believe VW bought such idea!!!

joelapompe
Activity Score 3853
ivan's picture

If you need to carry big cargo, like an elephant Tuareg is for you.

ivan
Creative Director at Ads of the World
DDBill's picture

Is Touran. Spacious.

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

me thinks's picture

That's the point.

me thinks
Activity Score 722
Copywriter
ptb's picture

this is reeeeeaaaaally bad, terrible art direction, look at the tape on the back... and if you take a look closer you can see the elephant's eye coming out of the blind folder.
I agree with tipptapp this is for sure the worst art direction I've ever seen!
BAD.

ptb
Activity Score 20
Art Director
ellehcimeo's picture

I just can't see how this would sell a car.
there's funny and kitchy and clever, but the idea of kidnapping an elephant is none of those...
Showing that there is alot of room in these cars is a great idea. Too bad they chose this execution.
I wonder if we should cut the agency some slack, could be the client pushed this one through. Maybe they are secretly poachers?

ellehcimeo
Activity Score 3376
Art Director
Stigset's picture

Woah ! this is some bad retouching. It looks like a mock up.

Stigset
Activity Score 1454
Art Director
Punch's picture

Esperemos que las ballenas y otras especies enormes no se vean perjudicadas emocionalmente.

"Aquí también se opina en español".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

copycomoelcopi's picture

fome.

copycomoelcopi
Activity Score 822
Copywriter
no-ideas-original's picture

I can't see myself needing to kidnap an elephant! Shocking ad.

no-ideas-original
Activity Score 106
Other
antonioC's picture

the eye is not covered.

antonioC
Activity Score 30
Creative Director
joelapompe's picture

I don't know if you guys noticed that the Ivory was removed from the elphant, which makes it even more horrible!!! But why???

joelapompe
Activity Score 3853
ellehcimeo's picture

Hold on joelapompe, it could be a female asian elephant, they don't have tusks.
BUT if it isn't then this ad is creepier than I thought.

ellehcimeo
Activity Score 3376
Art Director
juggernaut's picture

i guess now it's like put whatever shit u can out there...why wud somebody buy a volkswagen to kidnap frigin jumbo...

juggernaut
Activity Score 12
Copywriter
kandi's picture

The idea is a step too far. And the art direction and retouching...let's just say i'll remember who to avoid using in Sweden.

kandi
Activity Score 204
Art Director
B128's picture

More like Volkswagen Poacher.

B128
Activity Score 392
Art Director
ad-lovers's picture

Really bad conception. I'm not sure that VolksWagen wants to be associated to the contreband of animals protected !!!

ad-lovers
Activity Score 22
Art Director
zephyr7884's picture

pls tell me this is just a student's work

zephyr7884
Activity Score 52
Art Director
Spanky's picture

this is a winner. worst ad of the day.

Spanky
Activity Score 4899
Other
DarkSide's picture

I was going to comment...but I feel pity...poor guys...

DarkSide
Activity Score 1066
Other
itch's picture

elephant do not suit it here.. doo rough like for car... n da background? hmm... totally a no no

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

jigouri's picture

Isnt that a new vehi???
what happened to the interiors?
why is it all rusted?
and a bulb hanging....
come on guys...
u can do better...

☁ ☁ ☁ Everything you can imagine is real ✌

jigouri
Activity Score 10
Art Director |

☁ ☁ ☁ Everything you can imagine is real ✌

Nikita's picture

you've gone too far

Nikita
Activity Score 12
Copywriter
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