Comments (26)

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Highest Rated

Stigset's picture
Activity Score 1454

Woah ! this is some bad retouching. It looks like a mock up.

tipptapp's picture
Activity Score 133

Besides the completly bad art direction, why should someone buy a touran to kidnap an elephant?
Have I mentioned the bad art direction?

Oh, the art direction is a desaster!

PS. the art direction is probably the worst I've ever seen!

esotericusername's picture
Activity Score 313

bad art direction.

erhanali's picture
Activity Score 368

Very sharp idea, weak execution.

"Everyday is one short life"

joelapompe's picture
Activity Score 3853

I'm not sure I get the idea. Could someone explain it to me?
Because it's hard to believe VW bought such idea!!!

ivan's picture

If you need to carry big cargo, like an elephant Tuareg is for you.

DDBill's picture
Activity Score 120

Is Touran. Spacious.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

me thinks's picture
me thinks
Activity Score 722

That's the point.

ptb's picture
Activity Score 20

this is reeeeeaaaaally bad, terrible art direction, look at the tape on the back... and if you take a look closer you can see the elephant's eye coming out of the blind folder.
I agree with tipptapp this is for sure the worst art direction I've ever seen!

ellehcimeo's picture
Activity Score 3376

I just can't see how this would sell a car.
there's funny and kitchy and clever, but the idea of kidnapping an elephant is none of those...
Showing that there is alot of room in these cars is a great idea. Too bad they chose this execution.
I wonder if we should cut the agency some slack, could be the client pushed this one through. Maybe they are secretly poachers?

Stigset's picture
Activity Score 1454

Woah ! this is some bad retouching. It looks like a mock up.

Punch's picture
Activity Score 612

Esperemos que las ballenas y otras especies enormes no se vean perjudicadas emocionalmente.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

copycomoelcopi's picture
Activity Score 822


no-ideas-original's picture
Activity Score 106

I can't see myself needing to kidnap an elephant! Shocking ad.

antonioC's picture
Activity Score 30

the eye is not covered.

joelapompe's picture
Activity Score 3853

I don't know if you guys noticed that the Ivory was removed from the elphant, which makes it even more horrible!!! But why???

ellehcimeo's picture
Activity Score 3376

Hold on joelapompe, it could be a female asian elephant, they don't have tusks.
BUT if it isn't then this ad is creepier than I thought.

juggernaut's picture
Activity Score 12

i guess now it's like put whatever shit u can out there...why wud somebody buy a volkswagen to kidnap frigin jumbo...

kandi's picture
Activity Score 204

The idea is a step too far. And the art direction and retouching...let's just say i'll remember who to avoid using in Sweden.

B128's picture
Activity Score 392

More like Volkswagen Poacher.

ad-lovers's picture
Activity Score 22

Really bad conception. I'm not sure that VolksWagen wants to be associated to the contreband of animals protected !!!

zephyr7884's picture
Activity Score 52

pls tell me this is just a student's work

Spanky's picture
Activity Score 4899

this is a winner. worst ad of the day.

DarkSide's picture
Activity Score 1066

I was going to comment...but I feel pity...poor guys...

itch's picture
Activity Score 806

elephant do not suit it here.. doo rough like for car... n da background? hmm... totally a no no

* it's not how good you are. it's how good you want it to be *

jigouri's picture
Activity Score 10

Isnt that a new vehi???
what happened to the interiors?
why is it all rusted?
and a bulb hanging....
come on guys...
u can do better...

☁ ☁ ☁ Everything you can imagine is real ✌

Nikita's picture
Activity Score 12

you've gone too far