Agency Network: 
March 2012

7 years is hard to picture. We tried to bring to life how long Kia's 7 year warranty actually is.

Print advertisment created by Innocean, Germany for KIA, within the category: Automotive.

Under warranty until

Advertising Agency: Innocean Worldwide Europe, Frankfurt, Germany
Creative Director: Stephen Ward
Art Director: Dom Sweeney
Copywriter: John Crozier
Photographer: James Day
Designer: Justin Shill

Comments (6)

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andylefty's picture
Activity Score 4535

Not bad. 7 years is a pretty big benefit and this is a decent way to show it.

The executions would be better if they were funny. I know that's easier said than done but it doesn't seem like they tried to make them funny.

karruza's picture
Activity Score 288

okay, I get the message but the way you show it is not convincing enough, I tried to be the consumer here and i really cant see the benefit here, just plain time-span, Imho you should show (not literally) more about the benefits the consumer get, for example, engine maintenance? or oil change? anything.. but nice overall series..

shahidali's picture
Activity Score 4069

I'm not buying the idea.


Der Senator's picture
Der Senator
Activity Score 4

Neither did anyone else. Fakety fake fake fake. Those guys at Hyundai must have unlimited amounts of dosh to let their in-house agency spend their time making bogus ads for bogus ad websites.

vlads's picture
Activity Score 541

yeah mmmm i dont know guys.

Chopper's picture
Activity Score 1015

Low growth.