Agency Network: 
June 2017

When deciding about a replacement part, there are many options, there are the knockoffs, the “certified” replicas, and the cheapest ones, but it is actually this what causes bigger damages, with higher costs and even affecting other parts because of this wrong decision.

This is why we decided to show how bad decisions can end with what was going so well.

Print advertisment created by Ariadna, Ecuador for KIA, within the category: Automotive.

Seems Like a Good Idea But No Original Parts

Advertising Agency: Ariadna, Quito, Ecuador
Creative Director / Copywriter: Kléver Mendoza
Art Director / Illustrator: Mario Rodríguez
Additional Credits: Carlos Guzmán, Marco Reyes, Dayana Melo

Comments (0)

Log in or register to post comments