Fuel contours, 2

Agency Network: 
November 2012

Usually the technology in a 4x4 is there to help you navigate icy slopes and climb mountains. Unlike other 4x4's the Kia Sorento's technology means it can do 47.9mpg too.

Print advertisment created by Innocean, United Kingdom for KIA, within the category: Automotive.

With 47.9 mpg it doesn't just get round icy slopes and ravines.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

Comments (4)

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jackmancer2017's picture
Activity Score 6992

Oke, I get it (after a while), but I feel they should have made the map more towards 'fuel' instead of altitude. Now it's too much like an altitude map.

kleenex's picture
Activity Score 50548

I fully agree...

suoave's picture

Those shadows under the car are pretty ugly!

Lisbon freak's picture
Lisbon freak
Activity Score 496

Concept already seen (mountain lines that draws something). Kinda ugly too.