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Fuel contours, 2

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Usually the technology in a 4x4 is there to help you navigate icy slopes and climb mountains. Unlike other 4x4's the Kia Sorento's technology means it can do 47.9mpg too.

Print advertisement created by Innocean, United Kingdom for KIA, within the category: Automotive.

Caption

With 47.9 mpg it doesn't just get round icy slopes and ravines.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
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jackmancer2017's picture

Oke, I get it (after a while), but I feel they should have made the map more towards 'fuel' instead of altitude. Now it's too much like an altitude map.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

I fully agree...

kleenex
Activity Score 51110
Web Designer/Developer
suoave's picture

Those shadows under the car are pretty ugly!

suoave
Art Director
Lisbon freak's picture

Concept already seen (mountain lines that draws something). Kinda ugly too.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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