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Economy that's fun to drive, 1

Agency Network: 
Published/Aired: 
September 2012
Description: 

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Print advertisment created by Innocean, United Kingdom for KIA, within the category: Automotive.

Economy everyone can enjoy

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill

Comments (4)

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Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 190

Very nice

DesignDine's picture
DesignDine
Activity Score 1313

Just the diverse charts surely not describe economy. Looks good, and that's it.

CommandZ's picture
CommandZ
Activity Score 2498

These look ok in the preview thumbnails, then when you see them enlarged you notice how bad the type treatment is, the godawful shadow under the car and how the info graphic motif is totally gratuitous and means absolutely nothing. Bullocks.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nice layout btw

Love creating ads..

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