Agency Network: 
January 2011

Print advertisment created by BerntzonBylund, Sweden for KIA, within the category: Automotive.

The new Kia Sportage with rear view camera.

Advertising Agency: BerntzonBylund, Stockholm, Sweden
Art Directors: Johan Gustafsson, Erik Olsson
Creative Director: Hans Bylund
Photographer: Marcus Kurn/Sylvie

Comments (13)

Log in or register to post comments
luispiter's picture
Activity Score 2756

mmmm i dont like... it not interesting

jackmancer2017's picture

Well I do think it makes you look :) simply shows the benefit it not completely at a realistic way.

tamer samy's picture
tamer samy
Activity Score 681


dadada's picture
Activity Score 1720

haha.. funny!

Everybody is creative, be yourself.

Mr. Arizona's picture
Mr. Arizona
Activity Score 6

Simple and effective.

StarlaY's picture
Activity Score 310

A-ha!.. nice consumer insight! I always wished for a rear view cam so that I could go to the drive in movie and turn my back to the screen. (and watch the movie all blurry and fuzzy instead of HD...)

This is an ad made just for the advertising people to like.

“Inspiration exists, but it has to find us working.” Picasso.

JeffP's picture
Activity Score 810

The agency owned the client on this one.

akshaysrikar's picture
Activity Score 420

funny: a little.
forced: a lot.

kurtberengeiger's picture
Activity Score 7323

It's a demonstration for a new way to pirate copy films... ;)

sirvan's picture
Activity Score 29860

It's a simple, fabulous idea.

But I wonder if the "forced" comments come from the execution? It's very, um, "over-done."


"I love some things, and don't love some other things."

nathalie d's picture
nathalie d
Activity Score 31

post prod is poor, the rest is ok.

mr.x's picture
Activity Score 998

The idea is ok. Don't know about the photo though, I'd skip the filter. Also it looks like a parking lot, bad choice of location? Maybe.

JustinCarrasquillo's picture
Activity Score 563

Not bad. Could be better... :)