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Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Innocean, Germany for KIA, within the category: Automotive.

Advertising Agency: Innocean Worldwide Europe, Germany
Executive Creative Director: Stephen Ward
Associate Creative Director: Igor Karpalov
Senior Copywriter: Jan Pfiffer
Photographer: Mert Dürümoglu
Retoucher: Claudia Kupp
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Highest Rated

jackmancer2017's picture

I think there's a brilliant idea here but is this true? I doubt you can even start the engine with that amount.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

I think there's a brilliant idea here but is this true? I doubt you can even start the engine with that amount.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ivan's picture

That spill is about 0.1 liters, which is 0.02 gallon and it can indeed run 3-4 kilometers on it on a highway. Gas is very energy dense that's why we're so dependent on it, so hard to replace with anything else.

ivan
Creative Director at Ads of the World
jackmancer2017's picture

Ah, I see. Then I wonder, wouldn't the gas evaporate in this situation?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
stevel's picture

hey ivan. you're awesome.

stevel
Activity Score 423
ABear's picture

This concept has been done by VW UK in 2000 but the visuals are much nice and also develop to TVC.
Both won Gold Lions at Cannes

ABear
Activity Score 194
Creative Director at DDB hong Kong
Brainsugar's picture

yes!

Brainsugar
Activity Score 1631
Copywriter
joelapompe's picture

remind me this :
http://goo.gl/uAGty

joelapompe
Activity Score 3861
ceronauta's picture

super !

ceronauta
Activity Score 121
Creative Director |

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