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Bear

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Espacio Creativo, Honduras for KIA, within the category: Automotive.

Caption

Load it up with more.
Wider, longer, stronger... simply better.

Advertising Agency: Espaciocreativo, Tegucigalpa, Honduras
Creative Director / Art Director: Darwin Vallecillo Herrera
Copywriter: Pamela Flores
Creative: Ana Paola Aguilar
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Highest Rated

SeanMartin's picture

It's fun and outrageous, but I wonder if it would appeal to the market segment. This seems a little conceptually "soft" for selling a truck.

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No, I am not a media buyer.

SeanMartin
Guest commenter's picture

Load it with giant bear??? Where do you find giant bears?

Guest commenter
corre's picture

hey, you can't do that! animals totally deserve to be free.

corre
Activity Score 196
Guest commenter's picture

me gustan los colores del fondo ...

Guest commenter
SeanMartin's picture

It's fun and outrageous, but I wonder if it would appeal to the market segment. This seems a little conceptually "soft" for selling a truck.

--------------------------

No, I am not a media buyer.

SeanMartin
FULLYLOADED's picture

hmmmm thats a very large fish ....and bear...

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest commenter's picture

Wow, put heavy things in the tray to sell the carrying-power of the vehicle. SUCH an original thought.

Sorry boys, back to the drawing board. Very much a 'first-idea'.

Guest commenter
mark3r's picture

Worst photoshop I've seen in a while.. cliche idea.

mark3r
Activity Score 1949
Art Director at Scout
Javier Ramírez's picture

La idea no es mala, pero tampoco muy novedosa.
La ejecución...creo que es sencilla, quizás lo que se buscó fue más captar la atención, por eso los fondos de color.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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