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Backwards words, Bus - Sub

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Mirrors are deceptive. They flip the world backwards. The thing you see in your mirror looks nothing like real life.

Print advertisement created by Innocean, United Kingdom for KIA, within the category: Automotive.

Caption

You can't trust mirrors. You can trust the Kia cee'd. The car that parks itself

Advertising Agency: Innocean Worldwide, London, UK
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill
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Richa Agrawal's picture

didn't get the concept at all... "Mirrors are deceptive. They flip the world backwards." do car mirrors actually flip the world behind me???

Richa Agrawal
Activity Score 324
Copywriter
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