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Bone

Agency Network: 
Published/Aired: 
April 2017
Description: 

KFC chicken are 100% real, natural and fresh. And since it’s real chicken, every piece is unique. Looks unique. Feels unique. You won’t find one piece looking exactly like the other.

How to illustrate exactly that? Let’s compare them directly to the main competitor. The chicken nuggets: Bone, Bell, Boot, Ball.

Processed chicken. Pressed into 4 identical shapes. Always the same. Can this be real chicken? Next to them the KFC Crispys naturally stand out – in shape as well as taste.

Print advertisment created by Ogilvy, Germany for KFC, within the category: Food.

Advertising Agency: Ogilvy & Mather Düsseldorf GmbH, Germany
Chief Creative Officer EMEA: Stephan Vogel
Executive Creative Officer: Lukasz Brzozowski
Creative Director: Serdar Kantekin
Senior Art Director: Yves Harmgart
Senior Copywriter: Daniel Ridderskamp
Junior Art Director: Charles Dennewald
Retoucher: Radovan Valjak
Account Director: Christina Holland
Senior Planner: Benjamin Pleissner
Producer: Natalia Juric
Senior Project Manager: Jutta vom Endt
Photographer: Jost Hiller

Comments (3)

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Highest Rated

Big_Bill's picture
Big_Bill
Activity Score 13

I don't like this at all

halaby87's picture
halaby87
Activity Score 10166

okay

helvet.lang's picture
helvet.lang
Activity Score 152

Since KFC actually also does this kind of "formatted" nuggets,
this attack seems quite irrelevant. Very easy to "tweet" counter-attack at least.

the ad which wasn't there

Big_Bill's picture
Big_Bill
Activity Score 13

I don't like this at all

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