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ivanlim's picture

every backpacker budget lodge has some quirky uniqueness.
like the key.
sometimes the owner will tell you the key's a little spoilt and then teaches you how to jiggle, twist & turn the key till it opens the lock.
it's really something u need to experience.
sounds mundane when i explain it.

ivanlim
Activity Score 202
Copywriter
jennywhx's picture

it is not unique, a key like this are not suppose to functional!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivanlim's picture

muahahahha!!!
you've got to have backpacked to get this idea.
reminds me of some of the places i've been.
would definitely try hans brinke if i'm around that side.

ivanlim
Activity Score 202
Copywriter
jennywhx's picture

ivanlim, i am seriously interest in your experience. can you briefly tell me what's about the key? cause i am looking at the key for like few minutes and i can't understand how does it suppose to work :P
sorry, just for curiousity

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivanlim's picture

every backpacker budget lodge has some quirky uniqueness.
like the key.
sometimes the owner will tell you the key's a little spoilt and then teaches you how to jiggle, twist & turn the key till it opens the lock.
it's really something u need to experience.
sounds mundane when i explain it.

ivanlim
Activity Score 202
Copywriter
jennywhx's picture

thanks for your explanation :) i think i can feel more now. thanks :P

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

val's picture

this campaign tells you exactly why you shouldn't go to this hotel.
isn't this stupid?

val
Activity Score 93
Other
ivanlim's picture

val, val...
you're obviously not the target.
it's a backpackers hotel.
ie. all about the experience, not comfort.
think about that the next time you chow down on your beluga caviar in a 6-star hotel overlooking monte carlo.

ivanlim
Activity Score 202
Copywriter
budibud's picture

you guys comment amazes me...

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

aj's picture

reminds me when i've travelled on shoe-string budget.
nice way to make the negative its benefit.

aj
Activity Score 168
Art Director
o.m's picture

i completely agree with jennywhx,
true its a backpackers hotel but that key looks like it could'nt open any
lock.
and m sure the boys could ve done a dozen more of those ads,
showing different objects in the hotel.
very unimpressive

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

kre8's picture

guys, kesselskramer's work on hans brinkler hotels has been very famous for many years.
its now a legend, that backpackers hotel.
check out their site.
the positioning has been the same for the last 10 yrs.

kre8
Activity Score 989
Copywriter
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