Log in or register to post comments
Sabupaul's picture


Activity Score 63
Creative Director |


CreepingFeature's picture

Nobody tans in the dark. Maybe turn down the sun would have been better.

Activity Score 244
Copywriter at 7th Level of Consciousness
Dateofbirth's picture

Good point, I feel a sun dimmer switch coming on, bugsy.

Activity Score 28
Touch DDB London |

Subjectivity, discuss.......

Olafski001's picture

just wondering: why not make 8 exactly the same visuals?

Activity Score 1193
Copywriter |
panasit's picture

I'm so-so about the idea. But the art is quite bad. The minimalism is fine, I actually dig it, but it doesn't even look like she's sitting in the same place as the resort in the background.

And it looks like she's turning to the copy to read and understand what she is doing.

Activity Score 687

--good idea is enemy of great idea

512's picture

this one is similar - and much better. and it´s only one ;-)

Activity Score 212
vwray81's picture

Wow dude, you must think everything is similar then.

Btw this campaign sucks. All three are exactly the same ad. It's not worty of a campaign if nothing is different. And the idea itself is rather lame too. Oooh the sun has a switch. It's a metaphoric joke I get it. Bravo.

Activity Score 256
Art Director
Featured Content

Latest Collections