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Ketchup

Published/Aired: 
June 2007
 Ketchup

Description

Caption

Ketchup doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
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Kay's picture

Bravo! Bravo! im impress with this visual impact! Gold!

Kay
Activity Score 161
Art Director
mrtalented's picture

funny that i find ketchup is not quite relevant to football players. try mud stains. that'll do.

mrtalented
Activity Score 2171
Creative Director
thirty6chambers's picture

i agree. that would make this campaign a notch better.

thirty6chambers
Activity Score 1464
Art Director
addyhoch10's picture

to a lot of us non-yanks both football and ketchup are typical U.S. american so i think there is a connection.
but mud stains would be nice, too.

great campaign, thumbs up!

addyhoch10
Activity Score 2592
Art Director
dr_hasan's picture

great

dr_hasan
Activity Score 18
Creative Director
drizae's picture

Looks beautiful

drizae
Activity Score 503
Copywriter |

Fail Harder.

SurrealEndeavor's picture

I like this one the most because it's most obvious what the visual is made up of. I could tell it was football players more than the nights and the cops.

SurrealEndeavor
Activity Score 56
Copywriter
theredm's picture

In that sense, I would say this one is the worst. I don't think you're supposed to be able to tell immediately what or who the characters are. I think they're supposed to be creating a texture that looks like fabric initially, then after looking at it for a while you're supposed to say, "Ohhh...they're football players!"

theredm
Activity Score 252
Graphic Designer
DDBill's picture

Agency : Saatchi & Saatchi New York
Country : United States of America
Creatives: Tony Granger (Chief Creative Officer)
Jan Jacobs (Executive Creative Director)
Leo Premutico (Executive Creative Director)
Audrey Huffenreuter (Creative Director)
Mark Voehringer (Art Director)
Jake Benjamin (Copywriter)
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

drunk dave's picture

Love it. F'ing great stuff, totally new take on a product that had seemed to have become stale.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
twelve_noon's picture

this is awesome! definetely a cannes contender, definetely threatening for those competening in the same category...

twelve_noon
Activity Score 617
Creative Director
Madhatter's picture

yes, really nice work. I liked them all.(humble opinion)

Madhatter
Activity Score 6
Copywriter
badhairday's picture

awesome! brilliant!

badhairday
Activity Score 16
Copywriter
kalpesh78's picture
kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

drunk dave's picture

But look how much better they made it :)

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Besha's picture

OH MY !! Increible, brillante!

Besha
Activity Score 295
Art Director
Beatboxer's picture

WOW! Astonishing visual effect...

Beatboxer
Activity Score 1517
Copywriter
Estupendo76's picture

Amazing advertising. Another way to see the world. Gold.

Estupendo76
Activity Score 4
Creative Director
deepual's picture

Great!!!!!!

deepual
Activity Score 2
Graphic Designer
slack's picture

Just won grand prix. deservedly.

slack
Activity Score 18
Copywriter
TopJeff's picture

Spectacular! The whole campaign is just tremendous!

Jeff

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TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
ivan's picture
ivan
Creative Director at Ads of the World
PP's picture

interesting.

PP
Activity Score 66
Art Director
mrtalented's picture

all CGI images. not impressive.

mrtalented
Activity Score 2171
Creative Director
yep's picture
yep
Activity Score 50
Art Director
ddbuks's picture

wish i had done it, love the mayo execution...so pretty. well done to the team.

ddbuks
Activity Score 22
Art Director
baanke Chauhan's picture

nice ad

but as a consumer i feel for a small stain we have to use more (no quality in product)

baanke Chauhan
Activity Score 88
Art Director at B+
smartfarooq's picture

Mind blowing

smartfarooq
Activity Score 19
Copywriter |

I Love Adsoftheworld.com

Black.Rainbow.'s picture

superb. just a shame i spotted one shoulderless & headless player - bottom left, about 6 guys to the right, five guys up.

not too serious though!

Black.Rainbow.
Activity Score 162
My desk
des4graphic's picture

great one

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

Guest's picture

i love it. Trihan

Guest
Mongoose's picture

excellent campaign

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

tchifi's picture

Perfect ! This is a wonderful campaign.

tchifi
Activity Score 164
Creative Director
thaistylez's picture

VERY FUNNY

LOVE IT !

thaistylez
Activity Score 224
Burapha University
Dreaming's picture

i think............message is really good n its convey easily.........mind blowing.........the ads is deserve gold...

Dreaming
Activity Score 50
Creative Director at Ad agency as a creative head cum copy writer
Guest's picture

excellent

Guest
velle's picture

ideation: to show tide overpowering(adjective as trigger for ideas, so take your pick) stain, think figuratively - what/who overpower what/who n there ya go

velle
Activity Score 1550
Copywriter
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