Description
Print advertisement created by Flaherty, Argentina for Kentucky Country Club, within the category: Recreation, Leisure.
250 families living here. 250 lots available. The best place to live.
Art Director: Sebastian Cairo
Copywriter: Facu Medina
Photographer: Elio Truant

!!!!!!!!
are you kidding?
where's the concept?...it is so irrelevent!
and bad visual.
oooookkkkk!!!! after four hours of looking at this ad i got it... it could be you or me in the graphic, thats why it has a hole were should be the face. God!!! this was a dificult one. non working for me
yes, that was already clear, but isn't a good concept. I don't like it.
It took you 4 hours to see you can stick your head through those holes??? Once you do, the rest of the idea is pretty logical...
well!!! kinda exageration, didnt took me 4 hours for real!!! but some 3 minutes surely, enough to make the ad senseless to me, I mean, no body stops on the street 3 minutes or more just to try to understand an ad, the message must go straight and fast. And yes, youre right, once you get the idea it is pretty logical and nice.
* please excuse if my english isn't good enough, im still learning. tnx
Whats with the shadows!
--------------------------------------
Change it, change it now coz they will tomorrow.

Come on... It's not that hard to get, surely?
Not brilliant, but I immediately got that you were supposed to see that you could be in the place, doing that activity.
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