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Unwanted Side-Effects, Constipation

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

The current status quo is that healthcare professionals are using the best available treatments to alleviate their patient’s urinary incontinence. But what they are also doing is turning a blind eye to the unpleasant side effects they are in effect prescribing to their patients. This campaign dramatises the intolerable side effects of oral treatments for overactive bladder (OAB). It was designed to jolt healthcare professionals into realising Kentera is a real alternative and they can do something different for their patients. By exposing the flaws of the competition this campaign has made doctors think about the benefits of choosing Kentera.

Print advertisement created by Langland, United Kingdom for Kentera, within the category: Pharmaceutical.

Advertising Agency: Langland, Windsor, UK
Creative Director: Andrew Spurgeon
Copywriter: Sue Blitz
Art Director: Andrew Morley
Photographer: Alex Telfer
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vote4pedro's picture

I'm not a doctor, but I see the problem here. You've been eating bricks and various other indigestible building material, which might explain your constipation. That and you have a poorly photoshopped hole in your abdomen. I'd have that checked out.

vote4pedro
Activity Score 4601
Copywriter
rauliten's picture

hahahaha!!!

rauliten
Activity Score 393
Creative Director
kleenex's picture

you got that right..

kleenex
Activity Score 51098
Web Designer/Developer
baliais's picture

Worse than student work.

baliais
Activity Score 2618
Graphic Designer
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