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Dog, 3

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Publicis, India for Kennel1, within the category: Retail Services.

Caption

Fast-working laxatives.

Advertising Agency: Publicis India
Executive Creative Director / Copywriter: Emmanuel Upputuru
Creative Group Heads / Art Directors: Raylin Valles, Jagit Singh
Creative Director: Anindya Banerjee
Retoucher: Anand
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Highest Rated

alexander_bickov's picture

Nothing to comment

alexander_bickov
Activity Score 3279
Guest's picture

Yuk.

Guest
Guest's picture

Again, example of a wrong pun. 'Fast working laxative' doesn't mean instant digestion & excretion. It just means you take a dump very fast.

Guest
Guest's picture

people take laxatives when they are constipated so this idea is simply stating in a very clever way that you will be dumping soon. i love it!

Guest
Guest's picture

The laxative that the dog is eating might very well be in his food dish...thus this concept works...pun or no wrong pun.
It's a good ad, doggone it!!

Guest
Guest's picture

people make 1+1 without even thinking

fast crapping = instant digestion & excretion = fast crapping

you just miss the point

Guest
Guest's picture

people don't really want to think too much when it comes to ads.

you missed the point completely.

the ad is great!

Guest
alexander_bickov's picture

Nothing to comment

alexander_bickov
Activity Score 3279
Wordnerd's picture

yea, that's exactly what i DONT want to happen

Wordnerd
Activity Score 6692
Copywriter
Oussama Black Knight's picture

Sombody said disgustin' !!!!!

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

KbxAds's picture

lulz, oh cmon its funny

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Alami's picture

Luv it! clear & simple

Alami
Activity Score 46
Art Director |

CREATOR

Guest's picture

Even if these were good ads, do we need three of the same ad?

Guest
Guest's picture

Everybody who commented negatively should relax...this is only advertising.

It's very, very funny. Got my attention. Easy concept to comprehend. Awesome!!

Guest
Guest's picture

stop commenting on your own ads.

Guest
Guest's picture

Copied. Copied. Copied from last year's cannes winning Quick pain killer campaign!

Guest
mrckais's picture

i dont like the photoshop work, the concept is funny, kidn of creepy but funny

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

Why is he taking a dump in a dish? That's gross.

Guest
bayron1989's picture

Puede ser desagradable para mi, pero es efectivo en su comunicacion, queda clarísimo!!! jeje

bayron1989
bubblestheclownfish's picture

Funny! It's a dog laxative, so understand that they get the laxatives in their food to help them poop (and fast). I like it. I'd swap out the bowl at the back end with a doggy bag, however.

bubblestheclownfish
Activity Score 614
Creative Director
Neatonido's picture

Well, although it is a very clear and funny message... fast working.
It is actually very gross to think about. Why would the dog poop in it's own bowl?
It is almost like an anti-dog food ad, where the dog food is so bad it tastes like crap...
It's not a distasteful ad, I just think it gives off a strange message.

Neatonido
Activity Score 78
Copywriter at Launch Agency
Neatonido's picture

Maybe if it the dog food bowl was inside the house and the dogs hind legs were outside, so like the dog was halfway between the house and the yard. Maybe even replace that dog food bowl at the back with a patch of grass?

Neatonido
Activity Score 78
Copywriter at Launch Agency
sakibafridi's picture

A simple suggestion Emmanuel and team. Take it or toss it, up to you.

Lose the bowl by the ass. it's disgusting.
Have a hand in a plastic bag waiting under the dogs ass.
See link: http://www.worcestershire.gov.uk/home/conf-worcs/bag_it.jpg

Responsible dog owners usually pick up their dogs poops in plastic bags.
The bowl for the poop simply doesn't work for that reason.
Another way of picking up dog poop is with a pooper scooper. You can have that waiting by the dog's ass as well.
See link: http://www.petplanet.co.uk/shop_dev/assets/extra_images/5624/10_kyjen_...

Not sure whether the product works only for dogs but if it works for cats, you can simply have the kitty litter box under the cats ass as well.

Ok, I've used the word ass too many times in one post.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Guest's picture

Because people are talking about this ad so much probably means that it is doing its job. Getting your attention and generating a buzz.

People over-analyze ads too much too. It's funny. It's only advertising.

One principle of design is repetition. Repeating the bowl works better. It's a makes for a quicker understanding. (ie. bowls hold stuff) Your suggestions spoon feed the audience too much and make for too literal of an ad.

Guest
Guest's picture

i'm tired of scam ads

Guest
Guest's picture

despues pueden comerse su mierd a

Guest
beingofageoldgrace's picture

another series made of 3 identical pictures. c'mon you lazy creatives

beingofageoldgrace
Activity Score 353
just write's picture

i got msg for u in one word "yucksssssssssssssssssss"...

just write
Activity Score 651
Copywriter at Banyantree communications
Chopper's picture

Why should he eat if in need of laxative?

Chopper
Activity Score 1015
Guest's picture

Luego se da una vuelta y sigue comiendo xD

Guest
deacotrim's picture

i don't like the execution neither the idea.

deacotrim
Activity Score 75
Art Director at Miami Ad School |

andrea cotrim
www.andreacotrim.com

amberlicious's picture

hahahahahahha... in the most vulgar way, that is very clever actually. it will deff be an ad you wont forget.

amberlicious
Activity Score 4
Graphic Designer at graphic and film producer
Guest's picture

Awesome. Reminds me of my old flatmate.

Adam - www.pawspetsupermarket.co.uk

Guest
Guest's picture

lol yukky

Guest
elpaisa321's picture

i think you should try a wee wee pad instead of the bowl of food in the rear... but i like the idea

elpaisa321
Activity Score 28
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