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Strawberry

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Advertising Agency: Leo Burnett, Chicago, USA
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Illustrator: Laika
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Ad_Man's picture

harsh times for ads of the world... haven't seen good stuff for a while.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

ivan's picture

Cannes stuff spoiled you. :)

ivan
Creative Director at Ads of the World
Crisp One's picture

well at leased they didn't anthropomorphize
the product, and wrap some ball sack of a line around it

Crisp One
Activity Score 2005
Other at New York
Indiana Journo's picture

Wha-at? Is that even in English?

Indiana Journo
Activity Score 26
Other at S.P.A.C.E. Advertising, Goa, India
Dusan Zica's picture

you're 100% right...

Dusan Zica
Activity Score 116
Copywriter
feel's picture

agree.
i saw some good jobs on exhibition forum, someones could be here on front page, but...

feel
Activity Score 168
dico's picture

Excellent campaign!!!!

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Copy_Can's picture

Dude, what the hell are you smoking?

1. You don't need to post "Excellent campaign!!!!" (with 4 exclamation marks, no less) after very ad. You said it's an "Excellent campaign!!!!" referring to all the ads.

2. Of course, you're entitled to your opinions, but these ads suck.

Copy_Can
prozac_republic's picture

can't you see he's promoting his blog?

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Frits Harkema's picture

Hello strange thingy. Get of my chest immediately.

Frits Harkema
Activity Score 713
Antwerpen
oopsie_dum_didly's picture

6 of 'em too.

oopsie_dum_didly
Activity Score 91
Creative Circus
sparky's picture

if there's more executions it makes the idea better.

not.

sparky
Activity Score 454
Copywriter at M&C Saatchi
vaikunta's picture

The reflection should be inverted

vaikunta
Activity Score 64
Graphic Designer
peak900's picture

that's right.

cute ad but nothing really special.

peak900
Activity Score 211
Copywriter
Boxey's picture

Come on. What did paper ever do to you to make you print crap all over it?

Boxey
Activity Score 8879
Melaleuca In-House
doworkson's picture

hahaha well said Boxey.

doworkson
Activity Score 242
Copywriter
advertisingguy's picture

maaaaan, why are you guys so angry? this campaign is very nice for who it's talking to. have you ever thought that every ad may not be intended for angry advertising geeks.

it's probably meant for moms and kids who i'm sure love this little cartoon mascot. they're not world changing, but they're cute. & in this case that probably means that they sell the shit out of some cereal.

relax people.

advertisingguy
Activity Score 10
New York
Boxey's picture

No anger. Just truth.
I don't have a problem with the mascot, nor do I disagree that they're cute.
It's what they say that's not smart, which equates to not being "very nice" to any audience.

To your point about them probably selling cereal: http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/0471281395/...

Boxey
Activity Score 8879
Melaleuca In-House
Crème de la Mer's picture

jajajajajja....qué estúpida es! Me enCANtaaa...!!!!

Crème de la Mer
Activity Score 40
Copy writer
campass's picture

The ugly campaign ever...

campass
Activity Score 120
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