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Agency Network: 
Published/Aired: 
December 2007
Keimling Print Ad -  Chain

Description

Print advertisement created by Jung von Matt, Austria for Keimling, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Concept: Dian Warsosumarto
Account Supervisor: Catharina Winding
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Highest Rated

theanc's picture

The idea behind the solution is kinda cool but I dislike the execution and I think there are a lot of other features in being vegetarian.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest commenter's picture

???????????????????????????????????????????

Guest commenter
Wordnerd's picture

ok, it's a food chain. and it is definately missing a line. (also strange choice of animals - boars eat wolves eat ?)

weird collage technique

Wordnerd
Activity Score 6692
Copywriter
Elias der Grieche's picture

Actually the ad is pretty simple: Eat organic, because animals eat smaller animals eating flies, which love to walk on shit.

Meaning vegetarian is healthier.

Very good idea and visual!

Elias der Grieche
Guest commenter's picture

Excuse me? Who eats wolves and snakes?

Guest commenter
Wordnerd's picture

oh, come on. being vegetarian is healthier cause flies walk on shit? that's just dumb. Netter Versuch und schönen Gruß nach Wien.

Wordnerd
Activity Score 6692
Copywriter
jsptrck404's picture

that's a bit of a tightrope walk to get to the idea no? what if that bird ate a worm instead?

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest commenter's picture

vegetables are fertilized. usually with shit.

Guest commenter
Tom from Brazil.'s picture

Great!

Tom from Brazil.
Guest's picture

LOL !! exactly

Guest
Guest's picture

Actually, we hope it is with shit...

Guest
Lip's picture
Lip
Activity Score 234
Kateter's picture

wow, what a bad ad!

but thanks to the team anyway: my today's pharmaceutical leaflet looks like a pure brilliance from now on.
thank you!
honestly.

Kateter
Activity Score 2029
Copywriter
Olafski001's picture

What is wrong with the photoshopping?
idea not bad but it's a classic way of thinking

Olafski001
Activity Score 1193
Copywriter |
ivan's picture

Soil is being fertilized by shit, so at the end of the line being a Veg doesn't make a big difference from this perspective. But I like the visual.

ivan
Creative Director at Ads of the World
A.G. Pennypacker's picture

Exactly. All animals piss and poop on everything outdoors that grows. My guess is vegans are getting a much more potent dose of feces in their diet than the meat-eaters.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
whitespace's picture

Hahahah I'll go by this route as suggested then:

http://sandeepmakam.blogspot.com/2006/12/yga-bronze-winner-devons-stea...

whitespace
Activity Score 1953
Creative Director
Guest's picture

Actually that is not true, unless you are a vegan that does not wash their vegetables. Besides, meat frequently has shit in it that you cannot wash out, not to mention hormones etc...Nothing anyone eats is completely free of consequences, but meat eating has many more than veganism.

Guest
Carlos Duty's picture

true.
bad ad
but i like the art. ugly and grotesque

Carlos Duty
Activity Score 96
Copywriter
JC Carvalho's picture

hahahaha, how freak!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

zikka's picture

good, execution is very poor.

zikka
Ariatán's picture

What a garbage ad!

Ariatán
Activity Score 66
Copywriter
dbal6's picture

...so the veggy ppl eat shit? or is it that meat is traced back to shit? so we all eat shit...

dbal6
Disco Munky's picture

I'm sure this could be clearer, but the logic behind it is flawed so no matter the execution this will not work effectively.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

theanc's picture

The idea behind the solution is kinda cool but I dislike the execution and I think there are a lot of other features in being vegetarian.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest commenter's picture

-Art
--What's wrong with the man's cheek ? hawfull choice on the technique
--Render is awfull, boring colors
--background is boooooring

-Execution --Does someone eats bears (is it a bear or a boar ?) ??? WTF ?
--Doe Bears eat Dogs now ?
--Wait , WHAT ?
--people don't eat domestic and wild animals !!! Come on ...

-Concept
--Food chain? your doing it wrong !!!
--Linear approach ? WRONG !
--What do we use again as fertilizer for plants mostly ? WRONG !

please if you can't get a decent concept try at leat working on the art .

Guest commenter
Adaddicted's picture

Before submitting stupid comments, please refer to the Creatives'!.
Und sein gehen Sie wieder, Sie registrieren Mäuse!!!

w

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter
Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter
Wordnerd's picture

i hate being the smartass now, but the "bear" is actually a boar. and those don't eat wolfs or dogs. sorry, but that bothers me in the ad

Wordnerd
Activity Score 6692
Copywriter
Heads's picture

I am really a fan of JvM/Donau. I have seen a lot easy-think fun-ideas from that place. This ad, however, is really very, very week.

Decent basic idea. But not good.
Awful motiv.
Horrible photoshopping.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

Guest commenter's picture

Food chains are so done. This one is a much better one: http://sandeepmakam.blogspot.com/2006/12/yga-bronze-winner-devons-stea...

Guest commenter
luckyzebra's picture

yeah right. that will make me visit the restaurant for sure...
are barf bags included in the menu?

luckyzebra
Activity Score 93
rjk's picture

Really bad photoshop

rjk
Activity Score 22
Consultancy
jsptrck404's picture

Actually, I think it's rather easy to tell that was done intentionally - it was an aesthetic choice. Whether you like it or not is another issue.

jsptrck404
Activity Score 437
Art Director |

| think small |

Adaddicted's picture

Absolutely!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

chederico's picture

It looks they've secretly kept this ad in their cellar for like 14 years and that it just escaped a few days ago. Ok not funny.

chederico
Activity Score 40
copy writer
lucachez's picture

reminds me that southpark song , where everybody eats shit in one or another way... why all the creatives want to use that 'old paper for backgrounds ???--- i did it already.

lucachez
Activity Score 38
MIAMI AD SCHOOL
Harold 's picture

is there a pig that eats wolfs? Really? Its truely weak art.

And whats's that around his mouth?

Harold
Guest commenter's picture

no

Guest commenter
avmacdon's picture

Umm what do vegetables grow in? The last time I looked it was cow shit. Organic or not. Therefor, vegetarians eat poo too. Thus, this ad is completely ridiculous.

**

avmacdon
Activity Score 21
BBDO |

I write ads or people die!!

BAdman's picture

i guess everything has been said that has to be said with this ad...i just want to say it again, but i wont

BAdman
Activity Score 23
Graphic Designer
getconnected2001's picture

Ahhhh... pathetic everything.

getconnected2001
Activity Score 987
Art Director at New Delhi
NatalieM's picture

Quite an artsy ad. It's a tad offensive, and I think it works for vegetarianism. I suppose the use of scare tactics is one approach.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest commenter's picture

what they're getting at
is that you should be a vegitarian because your eating crap
ahahah
i think its pretty witty

Guest commenter
hillbilee.com's picture

hillbilee.com
If your eating meat your eating shit. Don't overthink it guys. Not a vegetarian but it's not that difficult to get. The style works for the style of ad.

hillbilee.com
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

hillbilee.com

vidya.shankaran's picture

Oh my god

vidya.shankaran
Activity Score 724
Seixas's picture

Shit tastes like bear.

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

AD1014's picture

so. fucking. bad.

AD1014
Activity Score 307
Graphic Designer at nyc
StuartLittle's picture

Wow, the longest comments chain in the website so far i think for such a horribly bad ad.

StuartLittle
Activity Score 466
Other
Alp Arslan's picture

appalling!!!!!!!

Alp Arslan
Activity Score 33
Art Director

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