KAB Ripples Chip

Agency Network: 
October 2011

Print advertisment created by BBDO, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Where does your rubbish go?

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Paul Nagy, Mike Spirkovski
Creatives: Andrew Chu, Katrina Jarratt, Nikola Spadina, Ryan Albuino
Planner: Graham Alvarez
Account Director: Justin Cox
Agency Producer: Jo Kouvaris
Photographer: Andreas Smetana
Retoucher: Toby and Pete
Account manager: Claire Tritton

Comments (13)

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Jalal Bennani's picture
Jalal Bennani
Activity Score 51

Hat trick

kleenex's picture
Activity Score 50602

I fully agree.

JablesVanBuren's picture
Activity Score 79

I like the artwork, but I'm not sure I "get it."
Is this supposed to remind me that the wrapper I throw on the ground might end up on in the river, affecting the environment?

Anyway, I know its anti-litter.

Milan Solanki's picture
Milan Solanki
Activity Score 994

pretty good stuff : )'s picture
Activity Score 2

wat is it saying...they the earth is getting affected and hence the ripples or the earth is trying to move it somewhere.

Milan Solanki's picture
Milan Solanki
Activity Score 994

It says that when you throw trash on grounds, you are actually throwing it in river or sea (you must have noticed, when we throw something in water it generates ripples, that's how they convince it), as in the end it some how lands up there, see the drainage

le roi's picture
le roi
Activity Score 128

Simple and strong message.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

i like it, i get it right away without reading the tag

Schein's picture
Activity Score 27

Good AD

olneytj's picture
Activity Score 2

Unfortunately, they got the physics wrong for the ripples.

nspad's picture
Activity Score 96

The physics are correct for an object being PUSHED through water. It creates a wake as well as generating a swell infront of it if the object is less dense than the water (which in this case it is).

Justin Evans's picture
Justin Evans
Activity Score 57

Nice work, great series.

Ben Clarke's picture
Ben Clarke
Activity Score 168

Great retouching.