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Snake

Campaign
Agency Network: 
Published/Aired: 
February 2013
Kawasaki Print Ad -  Snake

Also From This Campaign 2

Description

Print advertisement created by BBDO, Lebanon for Kawasaki, within the category: Automotive.

Caption

0-100 in 2.5"

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Associate Creative Director: Hovsep Guerboyan
Art Director: Michelle El Khoury
Copywriter: Chris Jabre
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Highest Rated

Andrej Troha's picture

It's not fast to slow, e.g. snake to mouse. It's how fast snake will catch the mouse. Same w/ frog and fly.

Andrej Troha
Activity Score 613
alausa's picture

Brilliant!

alausa
Activity Score 1420
Creative Director at Noah's Ark
Andrej Troha's picture

Nice one! Good metaphor, fast, clean message + just enough of a thinker.
Maybe 2.5 sec would be better than 2.5˝... someone may confuse seconds and inches. Cause that would be really really fast ;)

Andrej Troha
Activity Score 613
talkingisfree's picture

Very good mechanism. I wish the art direction was better thought and more surprising. In any case good idea.

talkingisfree
Activity Score 2712
Art Director
certaintly's picture

AHHAHAA AWESOME! very fun and makes you think

certaintly
Activity Score 3994
salil.sharma's picture

Outstanding
very creative, funny & clean

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

jackmancer2017's picture

Shouldn't the snake be right? Or it's arabic and it's all the other way around? Anyhow, really lovely visual, very good.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Andrej Troha's picture

It's not fast to slow, e.g. snake to mouse. It's how fast snake will catch the mouse. Same w/ frog and fly.

Andrej Troha
Activity Score 613
republique's picture

Awesome!

republique
Activity Score 83
Republique Beirut
BLACKPIXEL's picture

nice i liked it

BLACKPIXEL
Activity Score 468
Graphic Designer
iwannatalktosamson's picture

Best super simple print idea I've seen in a while. Nice stuff!

iwannatalktosamson
Activity Score 701
Jamaica Ad School
kleenex's picture

interesting.

kleenex
Activity Score 51110
Web Designer/Developer
Edoftheworld's picture

Great

Edoftheworld
Activity Score 161
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