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Skater

Campaign
Agency Network: 
Published/Aired: 
March 2011
Kawasaki Print Ad -  Skater

Also From This Campaign 2

Description

Print advertisement created by BBDO, Lebanon for Kawasaki, within the category: Automotive.

Caption

Goes Fast, Stops Faster.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Marie-Noelle De Chadarevian
Illustrator: Ruben Furio
Photographer: Astrid Challita
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dadada's picture

nice visual, but it doesn't need blur if he's 0 KM/h

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

CuriousPencil's picture

Spot on. And if he's been 'going fast', he's very likely about 20 metres further down the road at a post-somersault pavement wedding.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

0 km/h means he's stopped so it makes sense

atb2005
Activity Score 13557
CuriousPencil's picture

A speed blur like that to me means he's stopped suddenly (kind of like the copy suggests); if a biker brakes that quickly he's either skidding through the skater or somersaulting over them, surely.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

Somersaulting. I know you can't see him but that's because he's invisible.

atb2005
Activity Score 13557
kimbaze's picture

nice art direction.
the cast looks like he just killed bruce lee

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

jorj's picture

Who killed Bruce Lee?

jorj
Activity Score 638
Art Director at Senior Art Director
LeroyChristian's picture

i did hehe

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Prof's picture

so bad...so first idea...so done...

Prof
Activity Score 1449
Copywriter |

Quite really.

ZZbottom's picture

bad photoshop, very smart and cunning copy

ZZbottom
Activity Score 111

zzbottom

tamer samy's picture

Overall i like, but the selling point is a little bit weird, because if i gonna buy this Bike, i would buy it for speed and the brakes will be the least on my list!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

luispiter's picture

its good art direction.. but the idea... i dont like

luispiter
Activity Score 2756
comunication
manojmisra's picture

see as art direction is concern prospective of shadows is wrong when the bike is moving towards the kid shadows should be in the opposite side.
Thats what I want 2 say. rest ITS A GREAT WORK. ALSO GREAT CONCEPT.

manojmisra
Activity Score 186
Graphic Designer at Student of Advertising Management [ Birla Institute of liberal arts & management science ] BILAMS. |

MK Misra

manojmisra's picture

As art direction is concern prospective of shadows is wrong, when the bike is moving towards the kid, shadows should be in the opposite side what I want 2 say.
Rest ITS A GREAT WORK. ALSO A GREAT CONCEPT.

manojmisra
Activity Score 186
Graphic Designer at Student of Advertising Management [ Birla Institute of liberal arts & management science ] BILAMS. |

MK Misra

AdBuzzer's picture

I like the copy and the image surely attracts attention, so it's a pretty strong print!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

reasonwhy's picture

Stop telling that Art Direction is good, we got students reading in here ! ^^
Very bad art, i'm sorry. You don't need that blur as dadada said, it makes no sense. Plus, the man face is very contrasted, whereas his pant and his hands are not.

reasonwhy
Activity Score 147
Art Director
CuriousPencil's picture

Plus the shadow of his right leg is the same length as the shadow on his left, even though his left leg's touching the ground, plus...

CuriousPencil
Activity Score 4225
Copywriter
rakel's picture

so you stop like that and you end turned around... so bad

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
nathalie d's picture

Shadow is off / shadow is on, blur is off / blur is on, blah blah blaaaah!

It's simple, funny, and takes a fresh new angle in selling bikes. what's not to like!

nathalie d
Activity Score 31
Art Director at Beirut
Glut's picture

@ prof totally agree

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
cornerofart's picture

Work more than wonderful
But there is an error that the speedometer, the speed must be high and is not zero, in this case will be turned off and there is no danger.
Good job.

cornerofart
Activity Score 32
Creative Director at Corner of art design studio
ronaldcooper's picture

The idea is great, execution is ok, photoshop is bad

ronaldcooper
Activity Score 10
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