Agency Network: 
July 2009

Print advertisment created by BBDO, Lebanon for Kawasaki, within the category: Automotive.

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios

Comments (14)

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xcreativity's picture
Activity Score 2374

link between visual and the copy could be better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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atb2005's picture
Activity Score 13557

Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".

silvi's picture
Activity Score 4172

Agree with xcreativity.
layout is week.

Lara sson's picture
Lara sson
Activity Score 8

In which week is the layout?!!!

Love the ad!

Good insight.

rolling.stone's picture
Activity Score 2741

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
Activity Score 8532

Other layout is far better.

shitmonk's picture
Activity Score 465

leave the clouds alone, agree w DZsoi

monsieurange's picture
Activity Score 520

Where is the creativity?

satrianee's picture
Activity Score 3748

i hate to see a biker in a lycra shirt.

is this a kawasaki outfit ad?

edit: now i see, it's kawasaki swimsuit ad.

jorj's picture
Activity Score 638

very nice artwork.

perromalo's picture
Activity Score 429

Just love the the concept, the Art direction and the execution.

michelangelo's picture
Activity Score 660

bad art direction, bad photography and bad retouching

Notorious's picture
Activity Score 666

What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

outsmart me, if you can

bi_sign's picture
Activity Score 262