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Pollock vs Ogilvy

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Twiga, Ukraine for Karmany, within the category: Professional Services.

Ad & Art. Garmin GPS, Ogilvy
Shanghai & Cathedral, Jackson Pollock

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev

Comments (8)

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salil.sharma's picture
salil.sharma
Activity Score 2428

what's the concept behind it
i can't get it

Designer Don't Do Different Things
They Do Things Differently

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE: Aspiration Vs Inspiration

jackmancer2017's picture
jackmancer2017
Activity Score 6992

To me, this only shows the difference between ads and art - I don't think that is what it wanted to do.

alausa's picture
alausa
Activity Score 1420

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

matad's picture
matad
Activity Score 20

well, they are different of course, but they are just the same. ads can also be like art sometimes

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not efficace for me

alausa's picture
alausa
Activity Score 1420

???

kleenex's picture
kleenex
Activity Score 50142

I like the concept.

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