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Goya vs JWT

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Twiga, Ukraine for Karmany, within the category: Professional Services.

Caption

Ad & Art. Interbank, JWT Peru &
The Bullfight, Francisco Goya

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
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Highest Rated

salil.sharma's picture

what's the special in this Campinas
you combine two image
what's the special
ITS CAN'T WORK

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture

what's the special in this Campinas
you combine two image
what's the special
ITS CAN'T WORK

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

pierrelastname's picture

DONE!!!!
Aspiration Vs Inspiration

pierrelastname
Activity Score 2869
Copywriter
MicheleVirgilio's picture

no

MicheleVirgilio
Activity Score 2617
alausa's picture

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

alausa
Activity Score 1420
Creative Director at Noah's Ark
vlads's picture

i cant get it. so boring.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

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