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Dali vs Ogilvy

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Twiga, Ukraine for Karmany, within the category: Professional Services.

Caption

Ad & Art. Perrier, Ogilvy Paris &
The Persistence of Memory, Salvador Dalí

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
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headoffice Communication's picture

DONE. Aspiration Vs Inspiration

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Blashyrkh's picture

Apart your copy paste comment, there's something wrong with your rating. Why you give 8 when you say "done"?

Blashyrkh
Activity Score 32890
Art Director
djspiralz's picture

DONE (and I'm talking about your comment)

djspiralz
Activity Score 491
Copywriter
Hadrons's picture

Sometimes, the ads are much better... so?!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture

POOR CAMPAIGN
BAD ART DIRECTION

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

matad's picture

cool! this one is the best of the whole campaign - the same idea in piece of art and piece of ad (and I think the creatives who did Perrier image didn't think about Dali really, so the idea was independent)

matad
Activity Score 20
Copywriter
MicheleVirgilio's picture

this art is not bad but the campaign doesn't work for me

MicheleVirgilio
Activity Score 2617
joelapompe's picture

I like the idea :-)

joelapompe
Activity Score 3853
alausa's picture

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

alausa
Activity Score 1420
Creative Director at Noah's Ark
andy_brown's picture

It's not a straightforward ad but definitely did it for me

andy_brown
Activity Score 21
Chopper's picture

I wonder which is the melting point of the glass.

Chopper
Activity Score 1015
vlads's picture

ok. from where comes your inspiration thats the idea. mmmm so what! nothing special.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Ryad's picture

Gosh i had that idea in 2010 http://dryad.fr/blog/?s=dali&x=0&y=0 , and also with Coolidge and the Orangina series http://dryad.fr/blog/?p=625 .... Too bad i didnt do a worldwide campaign at that time like i wanted too ahah :)

Ryad
Activity Score 2
Art Director
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