Beer reborn

Agency Network: 
December 2009

Print advertisment created by Bernstein-Rein, Germany for Karlsberg, within the category: Alcoholic Drinks.

MiXery BLEND – Beer reborn

Advertising Agency: Bernstein Werbeagentur, Bremen, Germany
Chief Creative Officer: Tom Schardt
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Art Director: Carina Wenzel
Designer: Melanie Blaschke
Photographer: litho Niemann + M. Steggemann GmbH

Comments (25)

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Bangads's picture
Activity Score 65

copy does not match

Wordnerd's picture
Activity Score 6692


bobby666's picture
Activity Score 1460

ok stuff. just ok.

Axl's picture
Activity Score 266


Brain-Art's picture
Activity Score 1101

Nice Art. Idea ok

CopyRight's picture
Activity Score 713

great idea and visual

copygirl's picture
Activity Score 2

Good concept. Execution is disgusting. I don't want to think of amniotic fluid when I sip my next beer but if it happens I blame this ad.

Dzsoi's picture
Activity Score 8532

This 'a new (product) has born' and personalizing the product as a baby or embryo is not new at all. Moreover, this is a bit disgusting.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Floating in babys wee wee

dreadboy's picture
Activity Score 413

Poor concept. My 2 Bani

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bknowlden's picture
Activity Score 3647

That shit is gross.

The Undertaker's picture
The Undertaker
Activity Score 22

I like this one, if I forget to consider that it's not very ethic to match childhood and alcohol.

Hibon's picture
Activity Score 3734

No thank you... boring and poor idea.

Simple ideas are the best !

silvi's picture
Activity Score 4172

Like american says: "ewwwwwwwwww"

satrianee's picture
Activity Score 3748

Good heavens! Selling beer to men in an amniotic liquid? Who came up with that, Anais Nin?

Colors are great though

xcreativity's picture
Activity Score 2374

ahahah love it! Good concept!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sorry, not doing it for me.
Bit obvious.
Bit first thought.
Beer always has a higher bar to clear.
What's it "MIX"ed with?
Drink about four or five of those babies... and then think again.

The Jobless Writer
Will Think for Salary

ek kanya's picture
ek kanya
Activity Score 814

nice art. though the whole umbilical cord thing is kind of repulsive, the art is nice.

am an advertising junkie | read my flog at

faysal121's picture
Activity Score 37

I really liked photo shop work and shoot, but the concept is ok becos its has used in many camp.

StarlaY's picture
Activity Score 310

the first feeling I got looking at this ad was repulsion. Therefore no matter how the idea "seems" good on thought, on paper it becomes a failure. It doesn't amaze me, I don't admire the idea, I just feel sick by looking at it.

“Inspiration exists, but it has to find us working.” Picasso.

sush's picture
Activity Score 566

well u said reborn but from d visuals its still unborn. nice idea poor execution.


rameez's picture
Activity Score 28

C'mon, Sorry No from me!

brandingworthspreading's picture
Activity Score 648

Avatar!!!!! Bad use.

pepsiice's picture
Activity Score 253

eww, I wouldn't wanna drink it after seeing this ad

rolling.stone's picture
Activity Score 2741

albeit art is nice


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