Bad wolf

Agency Network: 
May 2016

Print advertisment created by Banda, Bulgaria for Karate Club Ronin, within the category: Professional Services.

Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov

Comments (10)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

The idea is ok the execution isn't

ek kanya's picture
ek kanya
Activity Score 814

ok. nice.

am an advertising junkie | read my flog at

razorsharp creative's picture
razorsharp creative
Activity Score 186

This is my favorite of them all. But that's not saying much. The reason I feel this image works the best is because the image is an icon from a story that we all know. The others seem to be just general images of child type villains. Perhaps if they went in this direction further by illustrating a pummeled witch in front of a gingerbread house or Captain Hook taken to task with his hook shoved up his...well, maybe not that harsh, but you get the idea. This way kids (and their parents) connect defeating these storybook villains with the karate classes, creating an emotional connection that compels and calls to action.

-Richard Todd Aguayo (razorsharp creative)

mayankbarolia's picture
Activity Score 144

love the series.. nice campaign

silvi's picture
Activity Score 4172

Simple and great

Prime83's picture
Activity Score 497

I like the campaign, the illustrations could be better, especially this one, but that's not the general point, the campaign works for the target.

cmotan's picture
Activity Score 189

it's not the same and you know it.

brandingworthspreading's picture
Activity Score 648


mclaren's picture
Activity Score 15

Bravo !