Advertisement

Bad wolf

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Banda, Bulgaria for Karate Club Ronin, within the category: Professional Services.

Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov
Log in or register to post comments
Phil Lestino's picture

The idea is ok the execution isn't

Phil Lestino
Activity Score 1684
ek kanya's picture

ok. nice.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

razorsharp creative's picture

This is my favorite of them all. But that's not saying much. The reason I feel this image works the best is because the image is an icon from a story that we all know. The others seem to be just general images of child type villains. Perhaps if they went in this direction further by illustrating a pummeled witch in front of a gingerbread house or Captain Hook taken to task with his hook shoved up his...well, maybe not that harsh, but you get the idea. This way kids (and their parents) connect defeating these storybook villains with the karate classes, creating an emotional connection that compels and calls to action.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

mayankbarolia's picture

love the series.. nice campaign

mayankbarolia
Activity Score 144
silvi's picture

Simple and great

silvi
Activity Score 4172
Copywriter
Prime83's picture

I like the campaign, the illustrations could be better, especially this one, but that's not the general point, the campaign works for the target.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
cmotan's picture

it's not the same and you know it.
:)

cmotan
Activity Score 189
Art Director at banda.bg
brandingworthspreading's picture

GREAT INSIGHT!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

mclaren's picture

Bravo !

mclaren
Activity Score 15
Graphic Designer
Advertisement