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Steel Bed

Campaign
Agency Network: 
Published/Aired: 
June 2010
Karana Print Ad -  Steel Bed

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Thailand for Karana, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director: Paruj Daorai
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Ratapon Houyhongtong
Copywriter: Rudee Surapongraktrakool
Illustrators: Surachai P.thikulangkura, Supachai U.Rairat / Illusion
Photographer: Surachai P.thikulangkura / Illusion
Image Composers: Surachai P., Supachai U. / Illusion
Producer: Paiboon Suwansangroj
Account Managers: Phawit Chitrakorn, Chaowalit Vichayachakorn
Account Supervisor: Woorawit Yoosawat
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rebelscum's picture

The surefire way to win at Cannes: Do one idea the exact same way as many times as you can get away with.

rargh.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Mads's picture

Can someone tell me if this is a photoshop or not

Mads
Activity Score 31
Graphic Designer at graphiqu designer
Guest's picture

No, they actually wrapped the beds like that. It took them 45 wooden beds and 69 steel beds, but the result was all worth it ;)

Guest
Jupiter's picture

yeah...i did the same thing to my sofa...lol

dude, why do you refer the creative team as "they" or "them" when its quite apparent you are one of "them"...

its a nice campaign...come on, don't be shy :-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Adaddicted's picture

True... it may take some time to undo. But good idea once you rolled it.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Lioooooons !

Guest
Shingo's picture

nice campaign

Shingo
Activity Score 408
tytpol's picture

Clear and nice... and cosy.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

great campaign. well done.

Guest
noj's picture

incredible execution & idea

noj
Activity Score 86
Art Director
AssassinX's picture

Lovely idea...

I also wanted to ask how they did this n then found the answer above... Thank you, guest near Mads... :)

AssassinX
Activity Score 1329
Guest's picture

Another scam from OM Thailand!!!

Guest
Mistiko's picture

Awesome !!

Mistiko
Activity Score 68
Art Director at miami ad school
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