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Pinata

Agency Network: 
Published/Aired: 
January 2009
Kairos Print Ad -  Pinata

Description

With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.

Print advertisement created by Maruri, Ecuador for Kairos, within the category: Public Interest, NGO.

Advertising Agency: Maruri Publicidad, Guayaquil, Ecuador
Creative Director / Art Director / Illustrator: Nuno Acosta
Copywriter / Photographer: Gastón Fernández
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thefakehuman's picture

nice...good art

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

La idea es sobresaliente, el retoque pésimo! mató la idea, pobre, muy básico a nivel de boceto. (sombras, perspectiva, color, etc.....)
Zapatero a tu zapato, NO TODO EL QUE TIENE PHOTOSHOP SABE RETOCAR FOTOS,
Trabajenlo mejor, pueden hacerlo!

Guest
Guest's picture

Good composition, but perspectives of objects not real

Guest
Prof's picture

uhm...skittles?

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

skittles?

Guest
Guest's picture

good idea bad art director, meabe the child can be better

Guest
alexander_bickov's picture

Good composition, but perspectives of objects not real

alexander_bickov
Activity Score 3279
Guest's picture

disjointed, incomplete copy doesn't serve/leverage the brilliant visual provided here.

Guest
gon_enelcamino's picture

yes, skittles

gon_enelcamino
Activity Score 838
Underground
Guest's picture

hahaha, sorry, but imagine a child as a piñata is funny, not sad!

Guest
CGilb09's picture

...if you're as dense as you are and don't get the connection between the fact that people beat the sh** out of pinatas. Yeah. Hilarious.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

SoCH_TO's picture

I think The Art Direcation is good for message

Cool Idea

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Dev Kumar's picture

A little run-of-the-mill I guess although it works.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
bubblestheclownfish's picture

+10 for concept. Absolutely fantastic.
-3 for execution. Looks like an ideation.

For the time it took to do the poor composition, they could have easily taken that real pinata and shot it in a real kid's bedroom. The closer to reality, the more real the issue. As-is it sells an idea, not an emotion. I want to feel for the child, and what it must be like living as a metaphorical punching bag in our/their reality. Also - make the pinata's eyes look right, so we get more sense of dread.

bubblestheclownfish
Activity Score 614
Creative Director
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