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Published/Aired: 
March 2009
Description: 

Advertising Agency: EuroRSCG Chicago, USAArt Director: Puja Shah

Print advertisment created by Euro RSCG, United States for Juvenile Protective Association, within the category: Public Interest, NGO.

Verbal abuse is still abuse. Help Juvenile Protective Association stop all child abuse.

Copywriter: Eugene Fuller
Creative Director: Blake Ebel

Comments (13)

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JPhilly's picture
JPhilly
Activity Score 173

The art direction could be a little better. It kinda looks like the hand is petting the kid's head.

Guest's picture
Guest

Things made of letters...
Stop please.

Guest's picture
Guest

nice picture, but so use

picktokyo's picture
picktokyo
Activity Score 1404

man. this doesn't work. even the mood is not there. It seems that the picture is for other purpose, you guys just rip it off from somewhere and add a little bit DI. even they doesn't look hurt. a big no no.

Guest's picture
Guest

so... you can't even scold your kids now?

Guest's picture
Guest

Scolding your child is not the same thing as verbally abusing your child.
Scolding your child is telling them that what they did was bad. It's directed at what the child did. It's done to teach your child the difference between right and wrong.
Verbal abuse is insulting your child, calling your child names, telling your child he/she is worthless or stupid, making fun of your child, humiliating your child. It's directed at the child as a person and it's intended to hurt just for the sake of hurting.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Enough with the crying kids already.

I've seen plenty of Jill Greenbergh - esque pictures this year

www.jpmountford.com

Guest's picture
Guest

weren't crying kids were on this site just 3 or so weeks ago?

Guest's picture
Guest

I think its a powerful campaign. nice art direction!

Guest's picture
Guest

Love it. Very Powerful. Emotional. Simple. Very cool.

Guest's picture
Guest

picktokyo, where is this campaign ripped off from?
I've never seen anything like this. I happen to love this campaign.

Guest's picture
Guest

I think it's quite effective
It hits home when you have children of your own and if you had ever been the subject of verbal abuse it would definately hit home and make you think what effect this has on children.
It is not so much about the artwork, it is a serious campaign with serious outcomes.

Guest's picture
Guest

how did u make the kid cry like this at photosession? a bit of verbal abuse?:)

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