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Worms

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Euro RSCG, India for Just, within the category: House, Garden.

Caption

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
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All ears's picture

Interesting, not good or bad just, interesting.

All ears
Activity Score 233
Copywriter, London
troika02's picture

HOW...scary. very, very strong way of telling something.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
mimi_g's picture

actually i think this is kinda better than the rest...

mimi_g
Activity Score 56
Graphic Designer
nemesis's picture

the photoshop work on these is TERRIBLE!!!

nemesis
Activity Score 765
Creative Director
chano93's picture

THIS IS PURE SHIT.

chano93
Activity Score 68
Art Director at Pragma DDB
simon.gross's picture

Horrible. What's the product benefit? All I'm seeing is macabre images, and that's not something I want to think about at all when I'm choosing a detergent or soap.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
geraldanith's picture

Baaaadddd Photoshop

geraldanith
Activity Score 97
Art Director
jungle boy's picture

bakwasassssssssssssssssssssssssssssssssssssssssssssssss

jungle boy
Activity Score 196
Triton communications, Mumbai
everartz's picture

yuck!!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

sonucoues2002's picture

if u r making an ad for this type of product,this would be the first idea and most common idea comes in ur mind
think sumthing diffrent

sonucoues2002
Activity Score 804
visualizer
sumsum's picture

i gotta wommit

sumsum
Activity Score 613
copywriter
babar.is.azeem's picture

Good work and nice Retouching Rajesh Gaikwad

babar.is.azeem
Activity Score 42
Illustrator at Intermarkets (WPP) Dubai,U.A.E |

Babar Azeem
Digital Retoucher
0097150-3447076

camiseta's picture

it´s strong and impactfull, but I don´t believe it will move the consumer towards the product.

camiseta
Activity Score 31
Art Director at dentsu
Jetstream's picture

excruciating!

Jetstream
Activity Score 115
Other at Freelance CD
anagha's picture

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

anagha
Activity Score 14
Copywriter |

Copysmith

Guest's picture

same as the dettol ad by twba KL

Guest
raavigeorgian's picture

gross...i won't be tempted to even have a look at the advertised product

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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