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Maggots

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Euro RSCG, India for Just, within the category: House, Garden.

Caption

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
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djakuza's picture

i think i have to throw up! What a disgusting ad.

djakuza
Activity Score 517
Art Director
Jarne von Wolfsburg's picture

* * * * *

this is an ad? maybe there`s a link to the product benefit... but do you really wanna say it that way? I`m wondering why big agency names are listed in the creditds according to such creepy ads... shouldn`t you be professionals?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

wildbore's picture

2much!!

wildbore
Activity Score 749
Creative Director at - - -
JAGGY's picture

Agree, this copy is filthy.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

roggee's picture

DISGUSTING and cliché too

roggee
Activity Score 4
Creative Copywriter
EGGO's picture

Love it!

Yeah right. Every bit of this is bad. Idea, copy, artwork...

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

arammart's picture

:) good point!

arammart
Activity Score 6
Graphic designer
john doe's picture

The client has approved this? Never – unless he wasn't completely drunk.

john doe
Activity Score 1571
Art Director
puppiepoppy's picture

The hand=the agency's creative. The close-to-dead guy on bed=client /brand

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest commenter's picture

dead guy :D is Sanjay khare... CD

Guest commenter
Umi's picture

eeeven i don't nee to which brand is....

Umi
Activity Score 39
Graphic Designer |

nothing is impossible

sodomy's picture

Customers will think negative way to the brand for sure.

sodomy
Activity Score 262
student academy of art university [advertising]
iT-iS-i's picture

I'd have definitely used a different model...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

gienel's picture

yummy

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

Miss Candy Pop's picture

why feed him.. he is already dead ;)

Miss Candy Pop
Activity Score 58
Art Director
Wordnerd's picture

oh, man. this is so disgusting! What kind of shitty strategy they are following anyway? It looks like a product for hospitals but this orange stuff surely isn't. everything you can do wrong done wrong :P

Wordnerd
Activity Score 6692
Copywriter
lawrencevon's picture

eew. this ad series is out to shock and disgust. shame.

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
a2o's picture

Gr88 Work...by Client servicing team ;-)

Actually Hat's off to client also...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

BOOBJOB LOOBCANNON's picture

I like the concept a lot, but the line is truly awful. Over exaggerates the message inappropriately and doesn't call-to-action the product.

7/10 for concept
0/10 for copy

Baloony

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

rcantalice's picture

I can't believe this comments...... the goal is to be disgusting. And it's an effective ad in this way. Not brilliant but effective. But I don't like the line also. It should be more sutil.

rcantalice
Activity Score 37
Art director
john doe's picture

this campaign is not effective.
the least adveritsing can do is not to be damaging.
and that's exactly what this crap is.

john doe
Activity Score 1571
Art Director
lawrencevon's picture

a disgusting ad with a subtle line? what for? for class?

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
triniloz's picture

i dunno what looks worse the model of the maggots!!!!

triniloz
Activity Score 186
MMU
nemesis's picture

this is horrendous! disgusting image and terrible photoshop work with the maggots.

nemesis
Activity Score 765
Creative Director
m0u5emeow's picture

This ad has an strong visual, and cast quite an impression. Thats explain why so many comments. This is a very good example of a weak copy writting that pull down the ads.

m0u5emeow
Activity Score 10
Nangyang Academic of Fine Art
nemesis's picture

The fact that it has this many comments, does not make it good. I think this ad is wrong in more ways that the copywriting.

nemesis
Activity Score 765
Creative Director
enjolidesigns's picture

I wouldve used actual germs instead of maggots the imagery is too heavy...But other wise it caught my attention to actually looks at what the product name was....

The missing piece to your creative puzzle.

enjolidesigns
Activity Score 23
freelance graphic designer/student |

------------------------------------------
Why?...because I'm a F*ckin Artist that's why...

conan o brien's picture

DISGUSTING. MAYBE YOU COULD'VE USED ANOTHER WAY TO SHOW FILTHY BESIDES BEING COVERED IN MAGGOTS AND BUGS. MAYBE COULD HAVE HAD THE HANDS COVERED IN SOMETHING ELSE BECAUSE THIS JUST MAKES MY STOMACH TURN.

conan o brien
Activity Score 88
copywriter
michaelbend's picture

Corpse feeding with hand soap????? Please go back to classroom...

michaelbend
Activity Score 10
Art Director at Adbox Peru
chano93's picture

THIS IS PURE SHIT.

chano93
Activity Score 68
Art Director at Pragma DDB
StPepper23's picture

bähhhhh

StPepper23
Activity Score 269
Copywriter
arammart's picture

The client needs urgently a new agency... ;)

arammart
Activity Score 6
Graphic designer
eone's picture

disgustiiiiiiiiiiiiiiiiiiiiiiing

not even wanna enlarge the image
euy

eone
Activity Score 53
Art Director at The Red Antz Groups
tridipnandi's picture

simply bad art.

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
hatxi83's picture

what the .... ?

hatxi83
Activity Score 25
Creative Director
creativewannabe's picture

Let me guess...the client said: sales are bad, brand awareness is nothing, we are in trouble...

the agency said: let's shock the hell out of everyone! so, first we do the maggots, but wait that's not shocking enough! let's put a man who is clearly on the brink of death, so that the message is clear: if you don't use our detergent, you are in essence going to be a murderer!

creativewannabe
Activity Score 81
arstewar's picture

what the hell is wrong with this dude?? haha jeez

arstewar
Activity Score 232
Art Director
felo araujo's picture

guys guys!..common!...it's clear!..Lurch was very sick, and Morticia Addams came to the rescue in her classic grotesque and macabre way!
i like this ad, make me laugh.
BTW, dear Priti, u need Photoshop training ASAP

felo araujo
Activity Score 16
Art Director
nehasharma's picture

SHIT IDEA SHIT EXECUTION IN SHORT ITS SHIT

nehasharma
Activity Score 26
service industry
Jetstream's picture

I can't even look longer then one sec at the ad, is it really for a client?! Which client wants something like that?

Jetstream
Activity Score 115
Other at Freelance CD
anagha's picture

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

anagha
Activity Score 14
Copywriter |

Copysmith

Guest commenter's picture

that is Sanjay Khare :D

Guest commenter
ax's picture

r those insects coming out of his mouth...

ax
kant's picture

one of the worst ad I've ever seen in my whole life. Period.

kant
Activity Score 130
Copywriter
Temple's picture

Disgusting, as one would expect from India.

Temple
Activity Score 11341
Creative Director
Mark Purity's picture

Well
Though disgusting, I still gives upper hands to this advert copy.
Advert copy brought out the meaning of being neat especially when it has to do with patients.

(Caleb University.Lagos,Nigeria)

Mark Purity
Activity Score 11
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