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Cockroaches

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Euro RSCG, India for Just, within the category: House, Garden.

Caption

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
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Highest Rated

arammart's picture

bad, bad...

arammart
Activity Score 6
Graphic designer
BFB's picture

Umm.. Ewww.

BFB
Activity Score 936
Copywriter
mimi_g's picture

ooohhhhh common!!!

mimi_g
Activity Score 56
Graphic Designer
beesting's picture

keep the good work rolling!!!

not if no but....
this is FILTHY>>>>>.

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

gienel's picture

baD EDITING

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

Ethan Law's picture

what a bad taste ad......
so disgusting

Ethan Law
Activity Score 6
Mccann-erickson
BOOBJOB LOOBCANNON's picture

Again, good concept. Poor copy (unless there is a translation issue)

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

chikirom's picture

bad art direction, bad idea, pour copy...snif!

chikirom
Activity Score 133
Creative Director |

Chikirom

jsptrck404's picture

god, this is the dumbest crap i think i've seen on here. why is this garbage even on here? and why do i keep coming back to this website expecting better?

jsptrck404
Activity Score 437
Art Director |

| think small |

ivan's picture

Not everything is "good", some is "just interesting".

ivan
Creative Director at Ads of the World
jsptrck404's picture

yeah, sorry, that comment was a little unduly harsh. don't take it personally.

jsptrck404
Activity Score 437
Art Director |

| think small |

michaelbend's picture

I agree... Where's quality control???? or pest control?????

michaelbend
Activity Score 10
Art Director at Adbox Peru
ivan's picture

I'm trying hard. Sometimes I may make mistakes.

ivan
Creative Director at Ads of the World
chano93's picture

THIS IS PURE SHIT.

chano93
Activity Score 68
Art Director at Pragma DDB
jungle boy's picture

uuurrrraaahhhloooooooooooooooooooooooooo.....vomit.....

jungle boy
Activity Score 196
Triton communications, Mumbai
Totto's picture

If you cant awe them disgust them. IT SELLS.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

everartz's picture

bad photoshop... and YUCK!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

fala fulani's picture

This is beyond disgusting especially the maggot one. Bad idea, the disgusting maggots and coackroaches are the only take-away.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Hermoso's picture

isn't it too negative and disgusting? It seems not too friendly, it makes people reject to see it?

awful!

Hermoso
Activity Score 64
Copywriter at Copywriter
arammart's picture

bad, bad...

arammart
Activity Score 6
Graphic designer
nehasharma's picture

the ugliest ad i ahve ever come across
sad guys

nehasharma
Activity Score 26
service industry
creativewannabe's picture

Disgusting! These ads are insulting the intelligence of Indians, who are actually very smart people!

creativewannabe
Activity Score 81
Jetstream's picture

If you want to shock, then please not just with a horrendous visual!
You need a brilliant idea at first, sorry but your idea+execution is pathetic.

Jetstream
Activity Score 115
Other at Freelance CD
anagha's picture

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

anagha
Activity Score 14
Copywriter |

Copysmith

Copy_ranter's picture

I love the idea but I'm trying to understand why the maggots,roaches and worms...Shouldn't it be types of bacteria? I feel something is missing and it's not on strategy. I love this idea from the shock-value prespective but I think the execution has failed.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
kant's picture

absolutely disgusting,...

kant
Activity Score 130
Copywriter
jackal hunts's picture

It's better to leave the ad to roaches...

jackal hunts
Activity Score 325
Copywriter at India
Mark Purity's picture

Now there is a missing factor.
To my best of knowledge, this advert copy should display germs and not insects.
This really does not portray what is meant to be represented.

(Caleb University.Lagos,Nigeria)

Mark Purity
Activity Score 11
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