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Woman

Campaign
Agency Network: 
Published/Aired: 
April 2013
Junkers Print Ad -  Woman

Also From This Campaign 2

Description

Print advertisement created by 180 grados, Chile for Junkers, within the category: House, Garden.

Caption

Coldproof mornings.

Advertising Agency: 180 grados, Santiago, Chile
Creative Directors: Gonzalo León, Joacim Montaner
Art Directors: Celim Cáceres, Francisco Ortiz, Luis Ramos
Copywriters: Camilo Muñoz, Abraham Vicencio
Illustrator / Retoucher: Gonzalo Arévalo
Photographer: Rodrigo Vega
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Shawali's picture

Brilliant.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
kleenex's picture

interesting idea. No sure it sells the item.

kleenex
Activity Score 51705
Web Designer/Developer
RohitHora's picture

The concept is excellent. Spot on

RohitHora
Activity Score 126
Art Director |

Portfolio - www.behance.net/rohithora
Photography - www.500px.com/rohithora

auliviet's picture

I agree the kleenex, the concept is good but I doubt the efficiency

auliviet
Activity Score 179
Other
tirthomitro's picture

the natural gas tvc looks similar but the conceptual use here is completely different.
good ads.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Grrrr's picture

Usually I love this kind of visual ideas but here it leaves you with a kind of "So?" Coldproof mornings? Hello? What kind of brief is that (if there's any (of course)?.

Grrrr
Activity Score 1961
Illustrator
metis's picture

Superb! awesome art direction. Great head turner.

metis
Activity Score 413
Copywriter
Klara K.'s picture

The idea is good but the execution isn't spot on. It looks more like the shower is taking the sweater of the woman.

Klara K.
Activity Score 3343
Charles University in Prague
ferju's picture

nice!

ferju
Activity Score 23
Creative Director
Lisbon freak's picture

Love it!

Lisbon freak
Activity Score 496
Creative Director at Toronto
andylefty's picture

Like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Dewdrop's picture

excellent

Dewdrop
Activity Score 60
Illustrator
fotdot's picture

Kind of freak me out. But I see idea clear.

fotdot
Activity Score 673
Creative Director
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