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twelve_noon's picture

smart! works for all ages. beautiful!

twelve_noon
Activity Score 617
Creative Director
Chris's picture

yeah definatley origional

Chris
Activity Score 1935
Art Director
itch's picture

hahha! this is good ! impressive idea!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

imke's picture

well,

workable

-Where is the impossible?

www.mikeyonjan.blogspot.com

imke
Activity Score 472
rkdigital's picture

This one especial actual in Russia with our winter we have big problems with accumulators and usually peoples using other car accums energy to start engine.
Nice idea, nice consumers insight

rkdigital
Activity Score 116
Art Director
heymmb's picture

too much simplistic

nothing new

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

jonft's picture

Interesting and funny visual. Good way to end the day!

jonft
Activity Score 264
Creative Director |

jono

matat's picture

i like this, could see this in an annual. Not too convinced about the way its shot, but whatever.

matat
Activity Score 40
Art Director
A. J. SMITH's picture

Not bad at all.

7/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
novel's picture

perfect!!!
i love it!
heheh!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

ErJose's picture

Excelente...ni siquiera necesitó una línea de texto...Dirección de arte impecable

ErJose
Activity Score 51
Copywriter |

Erjose

Nthngmn's picture

the photography kinda lets it down. mediocre shot.

Nthngmn
Activity Score 626
Art Director
Ainadaliel's picture

Aaw! This is sooo cute!

Ainadaliel
Activity Score 271
Copywriter
oliver79's picture

Exelente, muy buena la Dirección de Arte

oliver79
Activity Score 146
Art Director
Leonardisimo's picture

Aguante Uruguay!! Two cannes lions this year!!

Leonardisimo
Activity Score 40
Copywriter
Ad Junkie At Large's picture

bang on, wish i had thought of it.

Ad Junkie At Large
Activity Score 554
Art Director
danielcarranza's picture

Thank you (well most of you) guys, we are very proud of it too ;).

danielcarranza
Activity Score 6
Copywriter
PaulyG_fill in the blank's picture

can someone explain what this has to do with energizer batteries?

nice pic, cute as someone said above, but I don't get the message.

All this really says to me is that energizer batteries don't last very long, otherwise this kid wouldn't need a boost.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Phony Ads's picture

You're kidding me right? Please say you're joking.

Phony Ads
Activity Score 149
Copywriter
PaulyG_fill in the blank's picture

I wasn't kidding, but let me explain.

Energizer is all about, always has been, and always will be about 'It keeps going and going and going and going..." in other words, longevity, lasting power.

How does this ad at all convey that message? This says that Energizer is powerful enough to jump start dad's car from a little toy car - not at all what Energizer is about. It's one of the most famous brands ever created, that stupid little bunny, and it's still how people associate Energizer. This ad belongs more to Duracell than Energizer.

I kept looking for the 'keeps going' message here and couldn't find it.

1/5, cause it's kind of cute I guess.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Jet Propulsion Lab's picture

I agree with Pauly. This ad can never run in North America where Energizer's brand positioning has long been firmly established. Feels more like Duracell than anything else. (Christ, I sound like a friggin' parrot!)
I suppose it works as a stand-alone piece, but as a prominent global marketer, they should pretty much keep the brand communication consistent.

That said, I think the ad itself is rather entertaining...

Jet Propulsion Lab
Activity Score 10679
Copywriter
LAZ's picture

x2

LAZ
Activity Score 288
Art Director
A. J. SMITH's picture

Yeah you're right, interesting that if you changed the logo to Ever Ready, or something this would be great!

Its still a good concept though regardless, just the wrong brand.

A. J. SMITH
Activity Score 2822
heymmb's picture

Pauly, dad's car need a recharge

2/5

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

caju's picture

por Dios, es lo mismo de siempre de una batería

caju
Activity Score 123
Other
oshe's picture

Really god, very nice, nice idea, nice art direction and a new concept for energizer.

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

jorge21's picture

jajajaja yo tengo un idea igual en mi carpeta maldicion !! :(

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

Vicky's picture

Seen looooooooooooooooots of times before! Whats up with cannes juries this year?
Is this anythig new for the category? Same old stuff.

Vicky
Activity Score 375
Creative Director
afterbyrne's picture

Yer I am with you Vicky, all the old stuff is out in force. Still nice photography used on this one.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

raverus's picture

blah blah blah ad...

raverus
Activity Score 1476
Art Director
Rog's picture

Cute.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

me thinks's picture

incredibly simply...wow

me thinks
Activity Score 722
Copywriter
aliensprog's picture

Very nice indeed!!!!

aliensprog
Activity Score 6
Creative Director
Joe76's picture

Muy bueno, me gusta.

Joe76
Activity Score 762
Art Director
JAGGY's picture

LOVE IT....

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

TASTELIFEBETTER's picture

great idea and fantastic execution!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
naima's picture

Salvo por un par de detalles que no me convencen, está bueno.

naima
Activity Score 67
Student
Guest's picture

at least its somewhat original

Guest
SlimRich's picture

Awesome!

SlimRich
Activity Score 81
Art Director at Art Manager at Dmessage SL
Mongoose's picture

Excellent 10/10

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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