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July 2011
Julyna Print Ad -  WooHoo

Description

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Print advertisement created by Cossette, Afghanistan for Julyna, within the category: Public Interest, NGO.

Caption

Let's win the fight against cancer one woo-hoo at a time.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Pete Breton, Dave Douglass
Art Director: Angela Sung, Tom Koukodimos
Copywriter: Rachel Abrams
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chuckieT's picture

Same... hard to read and I question the art direction choice of the navel. Looks like a finger print or something.

I can still imagine this picking up an award somewhere just because it is somewhat edgy.

chuckieT
Activity Score 680
Creative
elenasumudica's picture

he wrote it that way to make it look like pubic hair. and that s why is not in column :)

elenasumudica
Activity Score 2
Copywriter
chuckieT's picture

No kidding.

I was questioning why the navel looks likes a finger print. They could have used something else like a round logo or something to represent the navel.

And who is "he"?

chuckieT
Activity Score 680
Creative
torontose's picture

okkaay

torontose
Activity Score 393
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